{"id":641,"date":"2009-03-18T23:48:56","date_gmt":"2009-03-18T21:48:56","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=641"},"modified":"2010-10-22T21:02:25","modified_gmt":"2010-10-22T19:02:25","slug":"media-news-s12-a09","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/03\/18\/media-news-s12-a09\/","title":{"rendered":"Media News S12 A09"},"content":{"rendered":"<p><strong>Publicidad<\/strong><br \/>\nAlgunas ideas relacionadas con el branding: las marcas hablan (ya es algo), pero parece que \u00faltimamente\u00a0m\u00e1s <a href=\"http:\/\/lasblogenpunto.blogspot.com\/2009\/03\/apple-contesta-balckberry-se-consolida.html\" target=\"_blank\">entre ellas<\/a> que con sus consumidores; es bueno tener una marca personal conocida en todo el mundo pero que <a href=\"http:\/\/www.ideacreativa.org\/2009\/03\/el-efecto-obama-continua.html\" target=\"_blank\">otros la usen<\/a> en beneficio propio ya no s\u00e9 si es tan bueno; el pr\u00f3ximo mi\u00e9rcoles\u00a0Joan presenta \u00ab<a href=\"http:\/\/www.facebook.com\/group.php?gid=45316022445\" target=\"_blank\">C\u00f3mo cocinar tu marca<\/a>\u00bb y\u00a0al d\u00eda siguiente, jueves 26, en el C&amp;T se debatir\u00e1 sobre la <a href=\"http:\/\/www.cavaandtwitts.com\/6-cavatwitts-blogs-y-marcas-el-26-de-marzo\/\" target=\"_blank\">uni\u00f3n de\u00a0blogs y marcas<\/a>\u00a0(en\u00a0cualquiera de los dos\u00a0nos vemos si tienes previsto ir).<\/p>\n<p><strong>Internet<br \/>\n<\/strong>Por la noticia \u00ab<a href=\"http:\/\/www.adn.es\/tecnologia\/20090317\/NWS-2692-internautas-amigos-relaciones.html\" target=\"_blank\">El 43% de internautas espa\u00f1oles mantiene el contacto con sus amigos &#8216;online&#8217;<\/a>\u00bb del <em>adn<\/em> de hoy llego al informe de TNS \u00ab<a href=\"http:\/\/www.tnsglobal.com\/_assets\/files\/TNS_Market_Research_Digital_World_Digital_Life.pdf\" target=\"_blank\">Digital World Digital Life<\/a>\u00bb que busca responder, mediante encuestas en 16 pa\u00edses, a preguntas tan interesantes como \u00abHow digital 2.0 we are\u00bb, \u00abHow is the Internet affecting real life decisions?\u00bb\u00a0o \u00abIs our digital life a social life?\u00bb. Cuestiones de gran relevancia como demuestra el\u00a0dato que tambi\u00e9n aportan sus resultados:\u00a0el 40% de espa\u00f1oles afirma que Internet es muy importante en su vida personal.<\/p>\n<p><strong>Cine<\/strong><br \/>\nLa mala noticia de la semana es que <a href=\"http:\/\/www.notasdecine.es\/4232\/noticias\/macgyver-salta-a-la-gran-pantalla\/\" target=\"_blank\">parece ser<\/a> que veremos \u00abMacGyver\u00bb en el cine y lo m\u00e1s probable es que, como siempre,\u00a0sea pr\u00e1cticamente imposible que puedan superar la serie. (Aviso: la siguiente puede parecer mala noticia pero lee la frase completa y encontrar\u00e1s la parte buena, detr\u00e1s del &#8216;pero&#8217;) Habr\u00e1 una cuarta parte de \u00abPiratas del Caribe\u00bb pero <a href=\"http:\/\/extracine.com\/2009\/03\/keira-knightley-dice-no-a-piratas-del-caribe-4\/\" target=\"_blank\">no tendremos<\/a> que soportar a la Srta. Swaan lo cual ya es un motivo para ir a verla.<\/p>\n<p><strong>Televisi\u00f3n<br \/>\n<\/strong>Dejo para el final mi frikidescubrimiento en el cap\u00edtulo de la semana pasada de \u00abAcusados\u00bb. En un momento de la serie colaron un diario <em>adn<\/em> con una portada retocadilla con tan poca gracia que se dejaron en un lado la foto del Dr. House (ese primer plano es inconfundible).\u00a0No es que sea competencia directa, pero si hay que hacer una falsa portada, mejor elegir una que no tenga una noticia de tele\u00a0tan evidente en portada.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Publicidad Algunas ideas relacionadas con el branding: las marcas hablan (ya es algo), pero parece que \u00faltimamente\u00a0m\u00e1s entre ellas que con sus consumidores; es bueno tener una marca personal conocida en todo el mundo pero que otros la usen en beneficio propio ya no s\u00e9 si es tan bueno; el pr\u00f3ximo mi\u00e9rcoles\u00a0Joan presenta \u00abC\u00f3mo cocinar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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