{"id":6327,"date":"2014-10-16T10:28:29","date_gmt":"2014-10-16T08:28:29","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6327"},"modified":"2015-03-01T12:35:34","modified_gmt":"2015-03-01T11:35:34","slug":"contenidos-tuitear-segun-twitter","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/10\/16\/contenidos-tuitear-segun-twitter\/","title":{"rendered":"[Contenidos] Tuitear seg\u00fan Twitter"},"content":{"rendered":"<p>Hoy que <a href=\"https:\/\/twitter.com\/RAEinforma\/status\/522358147105968128\">el verbo tuitear se estrena en el DRAE<\/a>, Twitter y su <a href=\"https:\/\/twitter.twimg.com\/TwitterAcademyES\">TwitterAcademy<\/a> ha organizado un <a href=\"https:\/\/twitter.com\/TwitterAdsES\/status\/522304874801680385\">webinar sobre el arte del tuiteo<\/a> presentado por <a href=\"https:\/\/twitter.com\/petrussola\/status\/522657879153975296\">Pere<\/a>. Me he apuntado pensando que dar\u00edan claves interesantes ya que han hecho <strong>un estudio analizando 190.000 tuits promocionados<\/strong> en pymes en varios mercados, entre ellos Espa\u00f1a, para ver por qu\u00e9 unos tienen m\u00e1s \u00e9xito que otros. Pens\u00e9 que estar\u00edan m\u00e1s centrados en la redacci\u00f3n pero, l\u00f3gico por otro lado, tambi\u00e9n han hablado de tarjetas y <a href=\"https:\/\/ads.twitter.com\/\">TwitterAds<\/a>.<\/p>\n<p>Resumiendo el webinar de 30 minutos, han dado <strong>5 claves para tuitear<\/strong> como resultado de las conclusiones de su estudio:<\/p>\n<ul>\n<li><strong>S\u00e9 breve:<\/strong> los tuits de menos de 100 caracteres logran un 18% m\u00e1s de interacci\u00f3n.<\/li>\n<li><strong>Pon contexto<\/strong>: los tuits con website cards tienen 43% m\u00e1s de interacci\u00f3n.<\/li>\n<li><strong>S\u00e9 visual<\/strong>: los tuits con contenido multimedia obtienen un 313% m\u00e1s de interacci\u00f3n y un 52% m\u00e1s de retuits.<\/li>\n<li><strong>Optimiza<\/strong> para conseguir m\u00e1s clientes: los tuits con lead generation card tienen un 42% m\u00e1s de interacci\u00f3n. Otro dato relacionado: 60% ha comprado algo gracias a Twitter.<\/li>\n<li><strong>Conversa<\/strong>: los tuits de negocios que contestan una vez a la semana tienen un 18% m\u00e1s de interacci\u00f3n. Otros datos relacionados: 9 de cada 10 ha utilizado Twitter para conversar con una pyme; 57% ha descubierto una pyme en Twitter; el 35% lo hizo por una conversaci\u00f3n con #hashtag; el 35% por la respuesta de un contacto.<\/li>\n<\/ul>\n<p>Acabo, aunque ellos han empezado por esto, con los datos de Twitter en el mundo: 271 millones de usuarios activos al d\u00eda, cada 2 d\u00edas 1.000 millones de tuits. En Espa\u00f1a, <strong>el 80% accede desde m\u00f3vil<\/strong>: hay que tenerlo en cuenta al escribir los tuits ya que pueden estar en el bus, por ejemplo.<\/p>\n<p>De hecho, una de las frases que resumen el arte del tuiteo es: \u00ab<strong>saber tuitear es enviar el mensaje adecuado, a la audiencia adecuada, en el momento adecuado<\/strong>\u00ab. Como con cualquier otro contenido, est\u00e1 claro.<\/p>\n<p><em><strong>Anteriormente<\/strong><\/em>: <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/02\/20\/contenidos-redactar-segun-google\/\">Redactar seg\u00fan Google<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hoy que el verbo tuitear se estrena en el DRAE, Twitter y su TwitterAcademy ha organizado un webinar sobre el arte del tuiteo presentado por Pere. Me he apuntado pensando que dar\u00edan claves interesantes ya que han hecho un estudio analizando 190.000 tuits promocionados en pymes en varios mercados, entre ellos Espa\u00f1a, para ver por [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[506],"class_list":["post-6327","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-tuits"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6327","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6327"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6327\/revisions"}],"predecessor-version":[{"id":6329,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6327\/revisions\/6329"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6327"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6327"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6327"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}