{"id":6310,"date":"2014-10-14T09:08:14","date_gmt":"2014-10-14T07:08:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6310"},"modified":"2020-12-27T20:02:30","modified_gmt":"2020-12-27T19:02:30","slug":"calendario-editorial-plantilla-para-organizar-tus-contenidos-cada-semana","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/10\/14\/calendario-editorial-plantilla-para-organizar-tus-contenidos-cada-semana\/","title":{"rendered":"Calendario editorial: plantilla para organizar tus contenidos cada semana"},"content":{"rendered":"

Actualizaci\u00f3n enero 2017<\/em>: esta plantilla semanal ha sido substituida por una mensual en XLS<\/a>.<\/p>\n

Hace m\u00e1s o menos un a\u00f1o empec\u00e9 a crear una secci\u00f3n de herramientas autom\u00e1ticas en mi p\u00e1gina web<\/a>. Siempre me ha interesado este tipo de contenidos, creo que son muy \u00fatiles tanto para los usuarios como para las empresas. As\u00ed que, despu\u00e9s de un test para saber por d\u00f3nde flaquea tu estrategia de contenidos<\/a> y otro para asegurarte de que los contenidos pueden ayudar a tu empresa<\/a>, hoy estreno oficialmente la tercera herramienta: una plantilla para hacer tu calendario editorial<\/a>, incluyendo p\u00e1gina web, blog, newsletter y medios sociales.<\/p>\n

El funcionamiento es un sencillo: eliges qu\u00e9 tipo de contenido<\/strong> quieres publicar en qu\u00e9 canal<\/strong> y qu\u00e9 d\u00eda<\/strong> de la semana, introduces tu email y recibes en tu bandeja de entrada (espero que no en la de spam) una plantilla semanal<\/strong> con los contenidos que has elegido.<\/p>\n

\"Ejemplo<\/a>
Ejemplo de calendario editorial creado con mi plantilla autom\u00e1tica<\/figcaption><\/figure>\n

Uno de los objetivos de un calendario editorial para contenidos corporativos es organizarse el d\u00eda a d\u00eda <\/strong>de la creaci\u00f3n y publicaci\u00f3n de contenidos. Tambi\u00e9n sirve para darte cuenta de qu\u00e9 uso haces de cada canal<\/strong> (promocional en negro, curation en gris o creaci\u00f3n propia en blanco)\u00a0<\/strong>y cu\u00e1nto tiempo inviertes<\/strong> (la lista de canales\/contenidos a mantener diarimente).<\/p>\n

Como con todas mis herramientas autom\u00e1ticas<\/a>, crear una plantilla editorial es gratis <\/strong>y espero que sirva para concienciar de su importancia para planificar la calidad del contenidos ya que la parte complicada del calendario no es \u00e9sta si no definir una estrategia que lo sustente<\/a>.<\/p>\n

M\u00e1s sobre calendarios editoriales en mi centro de recursos<\/a>: teor\u00eda<\/a> y pr\u00e1ctica<\/a>.<\/p>\n

Guardar<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Actualizaci\u00f3n enero 2017: esta plantilla semanal ha sido substituida por una mensual en XLS. Hace m\u00e1s o menos un a\u00f1o empec\u00e9 a crear una secci\u00f3n de herramientas autom\u00e1ticas en mi p\u00e1gina web. Siempre me ha interesado este tipo de contenidos, creo que son muy \u00fatiles tanto para los usuarios como para las empresas. As\u00ed que, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[453,12,515,516,569],"class_list":["post-6310","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-calendario-editorial","tag-dmassm","tag-entregables-de-contenidos","tag-herramientas-para-contenidos","tag-plantillas-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6310","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6310"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6310\/revisions"}],"predecessor-version":[{"id":7933,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6310\/revisions\/7933"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6310"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6310"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6310"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}