{"id":628,"date":"2009-03-16T13:00:41","date_gmt":"2009-03-16T11:00:41","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=628"},"modified":"2009-04-05T21:40:43","modified_gmt":"2009-04-05T19:40:43","slug":"visibilidad-como-gestionar-la-reputacion-en-internet","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/03\/16\/visibilidad-como-gestionar-la-reputacion-en-internet\/","title":{"rendered":"Visibilidad. C\u00f3mo gestionar la reputaci\u00f3n en internet"},"content":{"rendered":"

Visibilidad<\/strong><\/a>\u00a0es lo que todo el mundo busca. Todos queremos destacar para vender m\u00e1s (incluso este post busca eso): estar los primeros en buscadores, tener presencia en redes sociales, conseguir que los l\u00edderes de opini\u00f3n hablen de nosotros y propaguen nuestros mensajes… Para ganar la lucha por la atenci\u00f3n del usuario es imprescindible ser visibles<\/strong>.<\/p>\n

\"Visibilidad.<\/a>
Portada de mi libro "Visibilidad. C\u00f3mo gestionar la reputaci\u00f3n en internet".<\/figcaption><\/figure>\n

Pero la venta depende no solo de la visibilidad, tambi\u00e9n de la gesti\u00f3n de la reputaci\u00f3n<\/a>. Internet es una gran f\u00e1brica de valoraciones de nuestros productos y servicios, de nuestra marca en definitiva. Escuchar y responder a tiempo las opiniones de nuestros consumidores supone la diferenciaci\u00f3n frente a nuestra competencia y la mejora de las opciones comerciales.<\/p>\n

Sobre todos estos temas, habla \u201cVisibilidad. C\u00f3mo gestionar la reputaci\u00f3n en internet<\/strong>\u201d. Cristina Aced<\/a>, Neus Arqu\u00e9s<\/a>, Magali Ben\u00edtez<\/a>, Bel Llodr\u00e0<\/a> y Eva Sanagust\u00edn<\/a> nos hemos reunido para escribir este manual exhaustivo y\u00a0 pr\u00e1ctico repleto de pautas aplicables basadas en nuestra experiencia. En \u00e9l presentamos todos los formatos y su relaci\u00f3n con la visibilidad y reputaci\u00f3n online.<\/p>\n

\u201cVisibilidad. C\u00f3mo gestionar la reputaci\u00f3n en internet<\/a>\u201d est\u00e1 editado por Gesti\u00f3n 2000 y estar\u00e1 a la venta en librer\u00edas a partir del 7 de abril pero, si quieres, ya puedes comprarlo en la web de la editorial<\/a>.<\/p>\n

Seguiremos informando en nuestros blogs, en el grupo en Facebook<\/a> y en la cuenta Twitter<\/a> del libro. Tienes m\u00e1s informaci\u00f3n, el \u00edndice y el primer cap\u00edtulo en la web de libro: www.visibilidad.net<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Visibilidad\u00a0es lo que todo el mundo busca. Todos queremos destacar para vender m\u00e1s (incluso este post busca eso): estar los primeros en buscadores, tener presencia en redes sociales, conseguir que los l\u00edderes de opini\u00f3n hablen de nosotros y propaguen nuestros mensajes… Para ganar la lucha por la atenci\u00f3n del usuario es imprescindible ser visibles. Pero […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,5,2],"tags":[12,118,340],"class_list":["post-628","post","type-post","status-publish","format-standard","hentry","category-dm","category-internet","category-publicidad","tag-dmassm","tag-novedad-editorial","tag-reputacion"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/628","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=628"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/628\/revisions"}],"predecessor-version":[{"id":692,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/628\/revisions\/692"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=628"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=628"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=628"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}