{"id":6222,"date":"2014-09-09T11:28:07","date_gmt":"2014-09-09T09:28:07","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6222"},"modified":"2018-06-05T12:04:04","modified_gmt":"2018-06-05T10:04:04","slug":"contenidos-que-venden-en-10-pasos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/09\/09\/contenidos-que-venden-en-10-pasos\/","title":{"rendered":"Contenidos que venden en 10 pasos"},"content":{"rendered":"<p>Como cada verano, este agosto he publicado en <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> un especial que acabo convirtiendo en <a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\">Gu\u00eda en 10 pasos<\/a>. Este a\u00f1o el tema ha sido <strong>c\u00f3mo y d\u00f3nde encontrar contenidos que ayudan a vender m\u00e1s<\/strong>.<\/p>\n<p><a href=\"http:\/\/www.marketingdecontenidos.es\/biblioteca\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-6224 size-full\" title=\"Contenido que vende en 10 pasos\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/09\/contenidovendedor10pasos.png\" alt=\"Contenido que vende en 10 pasos\" width=\"800\" height=\"499\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/09\/contenidovendedor10pasos.png 800w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/09\/contenidovendedor10pasos-300x187.png 300w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/09\/contenidovendedor10pasos-768x479.png 768w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/09\/contenidovendedor10pasos-561x350.png 561w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/09\/contenidovendedor10pasos-150x94.png 150w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\" \/><\/a><\/p>\n<p>El \u00edndice repasa las etapas de una estrategia de contenidos y los pasos que sigue un usuario hasta la compra:<\/p>\n<ol>\n<li>El vendedor: aceptando que hay que vender<\/li>\n<li>El objetivo: vendiendo usando los contenidos como estrategia de marketing<\/li>\n<li>El cliente: comprando gracias a los contenidos<\/li>\n<li>La compra: aplicando el proceso de adquisici\u00f3n a los diferentes canales<\/li>\n<li>Atrayendo la atenci\u00f3n del usuario<\/li>\n<li>Interesando con el marketing de contenidos<\/li>\n<li>Reteniendo compradores potenciales<\/li>\n<li>Poniendo en valor el contenido cuidando la distribuci\u00f3n<\/li>\n<li>Convirtiendo a clientes<\/li>\n<li>Redactando para la acci\u00f3n<\/li>\n<\/ol>\n<p>Anteriormente: \u00ab<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/09\/05\/redaccion-online-en-10-pasos\/\">Redacci\u00f3n online en 10 pasos<\/a>\u00ab, \u201c<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/18\/content-curation-en-10-pasos\/\">Content curation en 10 pasos<\/a>\u201c, \u201c<a title=\"Marketing de contenidos en 10 pasos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/17\/marketing-de-contenidos-en-10-pasos\/\">Marketing de contenidos en 10 pasos<\/a>\u201d y \u201c<a title=\"El proceso de escribir cualquier cosa en 10 pasos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/09\/05\/el-proceso-de-escribir-cualquier-cosa-en-10-pasos\/\">El proceso de escribir cualquier cosa en 10 pasos<\/a>\u201c.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Como cada verano, este agosto he publicado en mi newsletter un especial que acabo convirtiendo en Gu\u00eda en 10 pasos. Este a\u00f1o el tema ha sido c\u00f3mo y d\u00f3nde encontrar contenidos que ayudan a vender m\u00e1s. El \u00edndice repasa las etapas de una estrategia de contenidos y los pasos que sigue un usuario hasta la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465,413],"tags":[12,451,118],"class_list":["post-6222","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","category-marketing-de-contenidos","tag-dmassm","tag-inbound-marketing","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6222"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6222\/revisions"}],"predecessor-version":[{"id":10870,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6222\/revisions\/10870"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}