{"id":62,"date":"2007-02-06T21:38:53","date_gmt":"2007-02-06T20:38:53","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=62"},"modified":"2007-02-25T12:31:40","modified_gmt":"2007-02-25T11:31:40","slug":"ad-campanas-de-trafico","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/06\/ad-campanas-de-trafico\/","title":{"rendered":"[AD] Campa\u00f1as de Tr\u00e1fico"},"content":{"rendered":"<p>Hace ya m\u00e1s de un a\u00f1o que apunt\u00e9 una cronolog\u00eda de <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2005\/10\/ad-campaas-de-seguridad-vial.html\">campa\u00f1as de seguridad vial<\/a> de la Direcci\u00f3n General de Tr\u00e1fico pero hace un mes que <em>El Peri\u00f3dico<\/em> public\u00f3, no s\u00f3lo los slogans de cada a\u00f1o, tambi\u00e9n los datos de fallecidos en carreteras cada a\u00f1o.<\/p>\n<p>Comparar los dos permite hacerse una idea si estas campa\u00f1as son efectivas o no. No pondr\u00e9 el n\u00famero de muertos, pero s\u00ed la tendencia (aumento o disminuci\u00f3n comparando con el a\u00f1o anterior).<\/p>\n<ul>\n<li><strong>1992<\/strong> &#8211; \u00abLas imprudencias se pagan&#8230; cada vez m\u00e1s\u00bb: baja.<\/li>\n<li><strong>1993<\/strong> &#8211; \u00abAl final&#8230; las imprudencias se pagan\u00bb: baja.<\/li>\n<li><strong>1994<\/strong>\u00a0&#8211; \u00abLas imprudencias se pagan car\u00edsimas\u00bb y \u00abTe puede costar caro&#8230; o car\u00edsimo\u00bb: baja.<\/li>\n<li><strong>1995<\/strong> &#8211; \u00abLas imprudencias no s\u00f3lo las pagas t\u00fa\u00bb: sube.<\/li>\n<li><strong>1996<\/strong> &#8211; \u00abLa soluci\u00f3n est\u00e1 en tus manos\u00bb: baja.<\/li>\n<li><strong>1997<\/strong> &#8211; \u00abTodos somos culpables de muertes absurdas\u00bb: sube.<\/li>\n<li><strong>1998<\/strong>\u00a0&#8211; \u00ab\u00a1Vive!\u00bb: sube.<\/li>\n<li><strong>1999<\/strong>\u00a0&#8211; \u00abEnse\u00f1a tambi\u00e9n seguridad vial, ense\u00f1a a vivir\u00bb: baja.<\/li>\n<li><strong>2000<\/strong> &#8211; \u00abYa basta: por favor, cumple las normas\u00bb: sube.<\/li>\n<li><strong>2001<\/strong> &#8211; \u00abCumple las normas. T\u00fa s\u00ed puedes evitarlo\u00bb: baja.<\/li>\n<li><strong>2002<\/strong>\u00a0&#8211; \u00abSi pierdes la calma, alguien puede perder mucho m\u00e1s. Vive y deja vivir\u00bb: baja.<\/li>\n<li><strong>2003<\/strong>\u00a0&#8211; \u00abAbr\u00f3chate el cintur\u00f3n. Abr\u00f3chate la vida\u00bb: sube.<\/li>\n<li><strong>2004<\/strong> &#8211; \u00ab\u00danete a nosotros. \u00danete a la vida. T\u00fa puedes reducir el n\u00famero de muertos y heridos en accidentes de tr\u00e1fico\u00bb: baja.<\/li>\n<li><strong>2005<\/strong>\u00a0&#8211; \u00abNo podemos conducir por ti\u00bb, \u00abNo podemos ponernos el caso por ti\u00bb y \u00abNo podemos abrocharnos el cintur\u00f3n por ti\u00bb: baja.<\/li>\n<li><strong>2006<\/strong>\u00a0&#8211; \u00abNo podemos conducir por ti\u00bb, \u00abNo podemos ponernos el caso por ti\u00bb y \u00abNo podemos abrocharnos el cintur\u00f3n por ti\u00bb (repite): baja.<\/li>\n<\/ul>\n<p>El <a href=\"http:\/\/www.elperiodico.com\/EDICION\/ED070108\/CAS\/CARP01\/PDF\/g013lR95.PDF\" target=\"_blank\">gr\u00e1fico<\/a> tambi\u00e9n podemos ver en las iniciativas en seguridad que pueden influir en la tendencia (uso obligatorio del cintur\u00f3n o el carnet por puntos), pero pocas veces se tienen datos para relacionar\u00a0la publicidad con su influencia en los usuarios.<\/p>\n<p>En el caso de la DGT,\u00a0prefiero campa\u00f1as agresivas. \u00bfY t\u00fa?<\/p>\n<p><strong>Actualizaci\u00f3n 15 de febrero de 2007<\/strong>: la DGT pone en marcha una nueva campa\u00f1a por el uso del cintur\u00f3n. Esta vez un listado de motivos para usarlo. En <a href=\"http:\/\/www.theorangemarket.com\/2007\/02\/hay-muchas-razones-para-ponerse-el.html\" target=\"_blank\">The Orange Market<\/a> lo comentan.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hace ya m\u00e1s de un a\u00f1o que apunt\u00e9 una cronolog\u00eda de campa\u00f1as de seguridad vial de la Direcci\u00f3n General de Tr\u00e1fico pero hace un mes que El Peri\u00f3dico public\u00f3, no s\u00f3lo los slogans de cada a\u00f1o, tambi\u00e9n los datos de fallecidos en carreteras cada a\u00f1o. Comparar los dos permite hacerse una idea si estas campa\u00f1as [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[43,109],"class_list":["post-62","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-campanas-publicas","tag-dgt"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/62","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=62"}],"version-history":[{"count":0,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/62\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=62"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=62"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=62"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}