{"id":6189,"date":"2014-08-16T09:08:49","date_gmt":"2014-08-16T07:08:49","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6189"},"modified":"2018-06-05T12:09:18","modified_gmt":"2018-06-05T10:09:18","slug":"4-anos-de-mi-newsletter-sobre-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/08\/16\/4-anos-de-mi-newsletter-sobre-marketing-de-contenidos\/","title":{"rendered":"4 a\u00f1os de mi newsletter sobre marketing de contenidos"},"content":{"rendered":"<p>Estaba en el balc\u00f3n, lo recuerdo, y se me ocurri\u00f3 <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/08\/10\/newsletter-sobre-marketing-de-contenidos\/\">la idea<\/a> de hacer <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">una newsletter semanal sobre marketing de contenidos<\/a>. Objetivo: <strong>evangelizar<\/strong>, hac\u00eda falta.<\/p>\n<p>Han pasado <strong>4 a\u00f1os<\/strong> y, con las estad\u00edsticas en la mano, considero mi newsletter un <a href=\"http:\/\/www.pinterest.com\/evasanagustin\/marketing-de-contenidos-ejemplos\/\">ejemplo de marketing de contenidos<\/a>: s\u00ed, la &#8216;competencia&#8217; y tambi\u00e9n alumnos la siguen para <strong>aprender<\/strong>. Pero la mayor\u00eda (o eso calculo a grandes rasgos) son <strong>clientes potenciales<\/strong> (y existentes que se han apuntado a modo de fidelizaci\u00f3n). Para mi eso es un \u00e9xito y lo que me anima a escribirla semana a semana.<\/p>\n<p>Mi newsletter es mi excusa semanal para <strong>reflexionar sobre contenidos y compartir conocimiento<\/strong>. Intento que trate temas interesantes, que sea <strong>pr\u00e1ctica<\/strong> y que los suscriptores se lleven alguna idea para aplicar. Confieso que algunas est\u00e1n m\u00e1s inspiradas que otras pero creo que tengo ganas y tema suficiente para muchos n\u00fameros m\u00e1s.<\/p>\n<p>Tambi\u00e9n para seguir haciendo <strong>n\u00fameros especiales<\/strong> con <a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_197936773558886\">ebooks para descargar<\/a> como \u00ab<a title=\"\u201cContenido eres t\u00fa\u201d, ebook colaborativo para entender al Contenido\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/06\/09\/contenido-eres-tu-ebook-colaborativo-para-entender-al-contenido\/\">Contenido eres t\u00fa<\/a>\u00bb que celebr\u00f3 el n\u00famero 200 o \u00abEncuentra tu contenido vendedor\u00bb, una nueva <a href=\"http:\/\/www.marketingdecontenidos.es\/descargas\/#guias\">gu\u00eda en 10 pasos<\/a> que env\u00edo en exclusiva este lunes <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">a suscriptores<\/a>.<\/p>\n<p>Algunos no entienden que <strong>separe el blog de la newsletter<\/strong>, que la env\u00ede los <strong>lunes a las 10h<\/strong> ni que escriba entre <strong>500 y 700 palabras<\/strong> sin a\u00f1adir una promo de <a href=\"http:\/\/www.evasanagustin.com\/profesional.htm\">mis servicios profesionales<\/a>. Pero es que mi newsletter no es para ellos. Es para los que me leen tuitear que la estoy preparando los domingos y me animan mostrando su inter\u00e9s por el tema elegido; para los que la esperan puntual y me env\u00edan mails preguntando si ha pasado algo porque no la han recibido todav\u00eda; para los que me piden que les reenv\u00ede alg\u00fan n\u00famero porque no quieren perderse ninguno; para los que me contestan las preguntas o simplemente me dan su opini\u00f3n a lo que he planteado; para los que la abren varias veces y la releen pasados los d\u00edas; para los que la reenv\u00edan a quien pueda interesarle; resumiendo, para la comunidad que hay alrededor.<\/p>\n<p>En cada n\u00famero que env\u00edo agradezco a los suscriptores que sigan ah\u00ed pero aprovecho tambi\u00e9n hoy para hacerlo p\u00fablicamente: anima a seguir saber que hay alguien leyendo al otro lado, \u00a1gracias! Claro que esto tambi\u00e9n va por ti, lector del blog: si quieres recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">la newsletter<\/a> adem\u00e1s de leer el blog, ser\u00e1s bienvenido. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Estaba en el balc\u00f3n, lo recuerdo, y se me ocurri\u00f3 la idea de hacer una newsletter semanal sobre marketing de contenidos. Objetivo: evangelizar, hac\u00eda falta. Han pasado 4 a\u00f1os y, con las estad\u00edsticas en la mano, considero mi newsletter un ejemplo de marketing de contenidos: s\u00ed, la &#8216;competencia&#8217; y tambi\u00e9n alumnos la siguen para aprender. [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[12],"class_list":["post-6189","post","type-post","status-publish","format-standard","hentry","category-dm","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6189","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6189"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6189\/revisions"}],"predecessor-version":[{"id":10876,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6189\/revisions\/10876"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6189"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6189"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6189"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}