{"id":6163,"date":"2014-08-04T17:58:02","date_gmt":"2014-08-04T15:58:02","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6163"},"modified":"2018-06-05T12:10:19","modified_gmt":"2018-06-05T10:10:19","slug":"contenidos-como-elegir-el-canal-para-publicar-un-contenido","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/08\/04\/contenidos-como-elegir-el-canal-para-publicar-un-contenido\/","title":{"rendered":"[Contenidos] \u00bfC\u00f3mo elegir el canal para publicar un contenido?"},"content":{"rendered":"<p>Hoy quisiera hablarte de canales, plataformas o medios, como quieras llamar a los lugares en los que se publican los contenidos. Hay muchas formas de acercarse a ellos pero la de hoy es c\u00f3mo elegirlos. De hecho, la forma en que llamamos a los lugares es importante porque tiene unas ciertas connotaciones:<\/p>\n<ul>\n<li><strong>Canal<\/strong>: asociado a forma de distribuir el contenido, es el uso m\u00e1s habitual que inevitablemente remite a los elementos de la comunicaci\u00f3n<\/li>\n<li><strong>Medio<\/strong>: se usa para hacer referencia\u00a0 a medios sociales y de comunicaci\u00f3n de masas o para separar entre medios pagados, propios o ganados<\/li>\n<li><strong>Plataforma<\/strong>: puede verse como un lugar desde donde promocionar o lanzar algo, aunque tambi\u00e9n se asocia a algo desarrollado de forma personal v\u00eda programaci\u00f3n<\/li>\n<\/ul>\n<p>Sem\u00e1ntica a un lado, lo que importa es ser capaces de distinguir <a title=\"[Contenidos] De tuit a presentaci\u00f3n corporativa\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/10\/07\/contenidos-de-tuit-a-presentacion-corporativa\/\">lo que queremos explicar<\/a> (contenido) de ese lugar donde lo que queremos dar a conocer (<a title=\"[Contenidos] Qu\u00e9 es el contenido en relaci\u00f3n al continente\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/23\/contenidos-que-es-el-contenido-en-relacion-al-continente\/\">continente<\/a>).<\/p>\n<p>Tambi\u00e9n hay que tener en cuenta a nuestra <strong>audiencia<\/strong>, es decir, elegir en funci\u00f3n de d\u00f3nde est\u00e1n ellos. Hay una pregunta similar que es d\u00f3nde podr\u00e9 llegar a m\u00e1s gente pero no es exactamente la misma: c\u00e9ntrate en tu <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/09\/12\/contenidos-que-son-las-buyer-personas\/\">perfil objetivo<\/a> y no en los que no te interesan. Para responder a esto, es necesario recurrir a <a href=\"https:\/\/flipboard.com\/section\/perfiles-y-canales-bF8o0T\">las estad\u00edsticas<\/a> que pueda dar ese canal o hacer una monitorizaci\u00f3n y descubrir as\u00ed la forma en la que nuestra audiencia potencial maneja ese canal.<\/p>\n<p>Otra forma de enfrentarse a la elecci\u00f3n de canal para nuestros contenidos es cuando ya tenemos varios y hemos de decidir d\u00f3nde publicar. \u00a0Ser\u00eda interesante haber descrito previamente la <strong>l\u00ednea editorial<\/strong> de cada canal porque de esta manera sabremos f\u00e1cilmente el sitio en el que encaja mejor.<\/p>\n<blockquote><p>Originalmente publicado en <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> sobre <a href=\"http:\/\/www.marketingdecontenidos.es\">marketing de contenidos<\/a> n\u00famero 162 (16 de septiembre de 2013).<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoy quisiera hablarte de canales, plataformas o medios, como quieras llamar a los lugares en los que se publican los contenidos. Hay muchas formas de acercarse a ellos pero la de hoy es c\u00f3mo elegirlos. De hecho, la forma en que llamamos a los lugares es importante porque tiene unas ciertas connotaciones: Canal: asociado a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[523],"class_list":["post-6163","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-distribucion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6163"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6163\/revisions"}],"predecessor-version":[{"id":10878,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6163\/revisions\/10878"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}