{"id":6010,"date":"2014-05-16T09:38:58","date_gmt":"2014-05-16T07:38:58","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=6010"},"modified":"2015-03-02T11:37:07","modified_gmt":"2015-03-02T10:37:07","slug":"marketing-para-contenidos-por-fernando-de-la-rosa","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/05\/16\/marketing-para-contenidos-por-fernando-de-la-rosa\/","title":{"rendered":"\u00abMarketing para contenidos\u00bb, por Fernando de la Rosa"},"content":{"rendered":"<p>La novena colaboraci\u00f3n al <a href=\"https:\/\/flipboard.com\/section\/contenido-eres-t%C3%BA-bVNDOQ\">ebook \u201cContenido eres t\u00fa\u201d<\/a> viene de la mano de <a href=\"http:\/\/titonet.com\">Fernando de la Rosa<\/a>, fundador de <a href=\"http:\/\/foxize.com\/\">FoxizeSchool<\/a> y experto en marketing digital. As\u00ed que <strong>contenido eres t\u00fa, marketing<\/strong>.<\/p>\n<blockquote><p><strong>La popularizaci\u00f3n de la tecnolog\u00eda ha producido un cambio<\/strong>\u00a0enorme en muchos sectores y comportamientos. Una de las \u00e1reas donde ha tenido m\u00e1s impacto ha sido\u00a0<strong>en la creaci\u00f3n y distribuci\u00f3n de contenidos<\/strong>; todos producimos contenidos, m\u00e1s o menos elaborados y de m\u00e1s o menos valor. Debido a esta popularizaci\u00f3n en la producci\u00f3n y distribuci\u00f3n de contenidos todos somos medios de comunicaci\u00f3n. Como medios,\u00a0deber\u00edamos poder profundizar en t\u00e9cnicas y estructuras para\u00a0rentabilidad el\u00a0esfuerzo que realizamos con los contenidos m\u00e1s all\u00e1 de utilizarlos para ganar visibilidad. Por ello, me gustar\u00eda hablar de <strong>marketing PARA contenidos<\/strong>.<\/p>\n<p>Hablar de\u00a0<strong>marketing PARA contenidos<\/strong>\u00a0tiene que ver sobretodo en\u00a0<strong>c\u00f3mo dise\u00f1ar contenidos, para que se produzca una transacci\u00f3n, monetaria o monetizable<\/strong>. La supervivencia de los medios de comunicaci\u00f3n depende de su actividad de marketing. Las personas que explotan su conocimiento (autores, profesores) hacen marketing para contenidos, ya que sino no conseguir\u00e1n vivir de ello. Los distribuidores de productos digitales (discogr\u00e1ficas, editoriales\u00a0entre otro) se dedican a marketing para contenidos.<\/p>\n<p>Hablar de marketing para contenidos tiene que ver con entender que <strong>tus contenidos son un producto<\/strong>. Como conjuntos de productos, los autores se convierten gestores de un portafolio. Enseguida nos daremos cuenta que los contenidos siguen las mismas reglas que muchos productos: El valor del producto depender\u00e1 de la paquetizaci\u00f3n (formato), de la marca, de la competencia, de un ciclo de vida y por \u00faltimo de su distribuci\u00f3n.<\/p><\/blockquote>\n<p><em><strong>Actualizaci\u00f3n 9 de junio de 2014<\/strong><\/em>: ya puedes descargarte <a title=\"\u201cContenido eres t\u00fa\u201d, ebook colaborativo para entender al Contenido\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/06\/09\/contenido-eres-tu-ebook-colaborativo-para-entender-al-contenido\/\">el ebook \u00abContenido eres t\u00fa\u00bb<\/a> con este cap\u00edtulo y muchos m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La novena colaboraci\u00f3n al ebook \u201cContenido eres t\u00fa\u201d viene de la mano de Fernando de la Rosa, fundador de FoxizeSchool y experto en marketing digital. As\u00ed que contenido eres t\u00fa, marketing. La popularizaci\u00f3n de la tecnolog\u00eda ha producido un cambio\u00a0enorme en muchos sectores y comportamientos. Una de las \u00e1reas donde ha tenido m\u00e1s impacto ha [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[486,247],"class_list":["post-6010","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-contenido-eres-tu","tag-marketing-online"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=6010"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6010\/revisions"}],"predecessor-version":[{"id":6081,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/6010\/revisions\/6081"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=6010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=6010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=6010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}