{"id":60,"date":"2007-02-05T20:28:16","date_gmt":"2007-02-05T19:28:16","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=60"},"modified":"2007-02-05T20:30:51","modified_gmt":"2007-02-05T19:30:51","slug":"ad-falta-de-imaginacion","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/05\/ad-falta-de-imaginacion\/","title":{"rendered":"[AD] Falta de imaginaci\u00f3n"},"content":{"rendered":"<p>Despu\u00e9s de saber que la multa por <a href=\"http:\/\/www.diarioadn.com\/sociedad\/detail.php?id=21764\" target=\"_blank\">provocar el caos en Boston<\/a> anunciando una pel\u00edcula de dibujos animados sube a <a href=\"http:\/\/www.elmundo.es\/elmundo\/2007\/02\/05\/internacional\/1170698885.html\" target=\"_blank\">2 millones de d\u00f3lares<\/a>\u00a0(aunque quiz\u00e1 <a href=\"http:\/\/www.chicadelatele.com\/chicadelatele\/post\/2007\/02\/05\/el-no-corre-vuela\" target=\"_blank\">sea rentable<\/a>), me quedo m\u00e1s tranquila al ver la publicidad simplista que utilizamos en Espa\u00f1a.\u00a0<\/p>\n<p>Lo m\u00e1s \u00bfextravagante?\u00a0que hacemos es <a target=\"_blank\">poner pegatinas<\/a> (y un buen rato que estuve pensando <a href=\"http:\/\/etc.territoriocreativo.es\/etc\/2007\/02\/yo_ya_no_uso_mp.html\" target=\"_blank\">qu\u00e9 pod\u00edan ser<\/a>).\u00a0Y si preocupa la normativa municipal, \u00a1imag\u00ednate pagar una multa!<\/p>\n<p>Lo habitual es un spot por aqu\u00ed, un cartelito por all\u00e1, un minisite result\u00f3n\u00a0y si a\u00f1adimos un banner por alg\u00fan sitio m\u00e1s ya tendremos una campa\u00f1a tradicional. Algunos se conformar\u00e1n, pero por suerte hay quien quiere m\u00e1s. Aunque no s\u00e9 <strong>qu\u00e9 fue antes, \u00bfel creativo que pierde el miedo a dar una buena idea o la marca que pierde el miedo a diferenciarse del resto?<\/strong><\/p>\n<p>La creatividad no se vende s\u00f3lo en un slogan o con un buen dise\u00f1o, <strong>hace falta arriesgar<\/strong>.\u00a0\u00a0<\/p>\n<p>Si nuestra publicidad es convencional, tradicional, poco innovadora y \u00bfaburrida?\u00a0no deber\u00eda extra\u00f1arnos no estar en la lista de <a href=\"http:\/\/musdegofio.blogspot.com\/2007\/01\/recuerdo-publicitario-en-el-mes-de.html\" target=\"_blank\">marcas recordadas<\/a> o de <a href=\"http:\/\/musdegofio.blogspot.com\/2007\/01\/lo-ms-contagioso-de-2006.html\" target=\"_blank\">campa\u00f1as contagiosas<\/a>. Por cierto, tampoco deber\u00eda sorprender que si el tema no es interesante, los blogs de marketing en espa\u00f1ol <a href=\"http:\/\/www.markarina.com\/?p=625\" target=\"_blank\">tampoco sean reconocidos<\/a>.<\/p>\n<p>\u00bfEs posible innovar en publicidad sin cerrar carreteras? \u00bfQui\u00e9n habr\u00eda podido hacer algo as\u00ed aqu\u00ed?<\/p>\n<p>Anteriormente&#8230; <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/07\/ad-los-buenos-anuncios-escasean.html\" target=\"_blank\">los buenos anuncios escasean<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Despu\u00e9s de saber que la multa por provocar el caos en Boston anunciando una pel\u00edcula de dibujos animados sube a 2 millones de d\u00f3lares\u00a0(aunque quiz\u00e1 sea rentable), me quedo m\u00e1s tranquila al ver la publicidad simplista que utilizamos en Espa\u00f1a.\u00a0 Lo m\u00e1s \u00bfextravagante?\u00a0que hacemos es poner pegatinas (y un buen rato que estuve pensando qu\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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