{"id":5968,"date":"2014-04-28T08:58:18","date_gmt":"2014-04-28T06:58:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5968"},"modified":"2016-01-14T13:44:47","modified_gmt":"2016-01-14T12:44:47","slug":"contenidos-content-curation-en-15-minutos-al-dia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/04\/28\/contenidos-content-curation-en-15-minutos-al-dia\/","title":{"rendered":"[Contenidos] \u00bfContent curation en 15 minutos al d\u00eda?"},"content":{"rendered":"<p>Hoy quisiera hablarte de filtrar contenidos o de hacer de content curator. Pero no sobre su nombre o sus herramientas, si no de su trabajo diario. Desde que publiqu\u00e9 el ebook <a style=\"color: #7d97bd; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/18\/content-curation-en-10-pasos\/\">Content curation en 10 pasos<\/a> que no he vuelto a hablar de este perfil y eso que lo he tratado en <a style=\"color: #7d97bd; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">mi libro<\/a>, en varios <a style=\"color: #7d97bd; font-weight: normal; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/evasanagustin\/events\">cursos presenciales<\/a> y en <a style=\"color: #7d97bd; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.marketingdecontenidos.es\/curso-online\/\">el online<\/a>.<\/p>\n<p>Precisamente en la clase que di la semana pasada me volvieron a hacer esa pregunta que ronda a muchos y que he puesto en el asunto de esta newsletter: <strong>\u00bfse puede hacer de content curator en solo 15 minutos al d\u00eda? <\/strong>Yo creo que s\u00ed es posible, d\u00e9jame que te explique hoy por qu\u00e9 es as\u00ed.<\/p>\n<p>Esta pregunta tiene en realidad muchos or\u00edgenes y muchas otras relacionadas. Por ejemplo:<\/p>\n<ul>\n<li>\u00bfCu\u00e1ntos <strong>recursos<\/strong> internos deben dedicarse a la curaci\u00f3n de contenido?<\/li>\n<li>\u00bfQu\u00e9 <strong>herramientas<\/strong> son las que me permiten ahorrar tiempo?<\/li>\n<li>\u00bfC\u00f3mo puedo compaginar la curaci\u00f3n con la <strong>creaci\u00f3n<\/strong> de contenido?<\/li>\n<\/ul>\n<p>Una de <a style=\"color: #7d97bd; font-weight: normal; text-decoration: underline;\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/10\/29\/contenidos-content-curator-tareas-tipos-y-objetivos\/\" target=\"_self\">las funciones del curator<\/a> es <strong>ahorrar tiempo a sus lectores<\/strong>, aunque para eso tenga que invertir el suyo. Es por eso que sus herramientas le han de permitir tener un horario perfectamente organizado para que esos 15 minutos lo sean de verdad y no se complique innecesariamente.<\/p>\n<p>Lo primero, por tanto, es crear, instalar o configurar:<\/p>\n<ul>\n<li><strong>Alertas<\/strong> depuradas y concretas, cuanto m\u00e1s espec\u00edficas mejor para que el contenido que le llegue ya haya sido previamente filtrado por Google o el buscador que sea<\/li>\n<li><strong>Lectores<\/strong> de RSS o de informaci\u00f3n en general configurados para evitar duplicidades<\/li>\n<li><strong>Aplicaciones <\/strong>para compartir instaladas en el m\u00f3vil o en el navegador (<em>bookmarklet<\/em>) para que tanto el descubrir y como el compartir est\u00e9n al alcance de un click<\/li>\n<li><strong>Canales de publicaci\u00f3n <\/strong>entrelazados para que los contenidos lleguen al usuario sin que tenga que suscribirse a todo y sin ser repetitivos entre ellos<\/li>\n<\/ul>\n<p>Esto puede llevar un d\u00eda o una semana, no es algo f\u00e1cil pero luego compensa haber invertido ese tiempo. Cuando la parte t\u00e9cnica funciona como una maquinaria perfectamente engrasada, llegan <strong>los 15 minutos al d\u00eda\u2026 que se dedican principalmente a leer<\/strong>. <a style=\"color: #7d97bd; font-weight: normal; text-decoration: underline;\" href=\"https:\/\/www.facebook.com\/evasanagustin\/posts\/229189660552955\">Leer, leer y leer<\/a>.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 137 (25 de marzo de 2013)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Hoy quisiera hablarte de filtrar contenidos o de hacer de content curator. Pero no sobre su nombre o sus herramientas, si no de su trabajo diario. Desde que publiqu\u00e9 el ebook Content curation en 10 pasos que no he vuelto a hablar de este perfil y eso que lo he tratado en mi libro, en [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438],"tags":[],"class_list":["post-5968","post","type-post","status-publish","format-standard","hentry","category-content-curation"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5968","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5968"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5968\/revisions"}],"predecessor-version":[{"id":7228,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5968\/revisions\/7228"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5968"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5968"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5968"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}