{"id":5965,"date":"2014-04-18T09:58:15","date_gmt":"2014-04-18T07:58:15","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5965"},"modified":"2015-03-02T11:38:20","modified_gmt":"2015-03-02T10:38:20","slug":"para-que-el-social-media-marketing-usa-los-contenidos-por-david-soler","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/04\/18\/para-que-el-social-media-marketing-usa-los-contenidos-por-david-soler\/","title":{"rendered":"\u00abPara qu\u00e9 el Social Media Marketing usa los contenidos\u00bb, por David Soler"},"content":{"rendered":"<p>La quinta colaboraci\u00f3n al ebook \u201cContenido eres t\u00fa\u201d viene de la mano de <a href=\"http:\/\/www.davidsoler.es\/\">David Soler<\/a>, asesor de empresas en Social Media Marketing. As\u00ed que <strong>contenido eres t\u00fa, marketing en medios sociales<\/strong>.<\/p>\n<blockquote><p>Si asumimos que <strong>contenido es cualquier tipo de informaci\u00f3n que subamos a un medio social<\/strong> (sea un blog, un perfil en una red social o cualquier otra forma de presencia en Internet), podr\u00edamos tambi\u00e9n convenir que contenido es desde un post en un blog hasta una foto que hemos subido a Instagram pasando por un v\u00eddeo de YouTube, una promo hecha en Facebook o una conversaci\u00f3n que iniciamos en Twitter usando un hashtag.<\/p>\n<p>Desde la perspectiva pura de Social Media Marketing, a trav\u00e9s de compartir esos contenidos en sitios sociales lo que consigues es:<\/p>\n<ul>\n<li><strong>Posicionarte en la mente del consumidor<\/strong> en un punto concreto. \u201cSabemos de esto\u2026\u201d, \u201cNos dedicamos a\u2026\u201d, \u201cTenemos unos precios buen\u00edsimos\u201d, etc. Los consumidores asocian los mensajes que transmiten esos contenidos con quien los est\u00e1 compartiendo. Y eso es posicionamiento.<\/li>\n<li><strong>Motivar a las personas<\/strong> a participar en tus acciones de promoci\u00f3n. Por m\u00e1s que tengas un buen producto o un precio inmejorable si no eres capaz de atraer al consumidor al sitio donde puede adquirirlo de poco te sirve.<\/li>\n<li><strong>Presentar tu empresa, producto o servicio<\/strong> de mil formas distintas. Puedes usar un v\u00eddeo, un podcast, un folleto y, muchas veces, ni siquiera hace falta centrarse en hablar del producto, sino que puedes darlo a conocer v\u00eda comunicaci\u00f3n de valores que quieres transmitir.<\/li>\n<li><strong>Utilizar formas novedosas e innovadoras<\/strong> de mostrar tu producto. En el marketing \u201ctradicional\u201d y dependiendo del tipo de producto y de la forma de distribuci\u00f3n del mismo, los elementos de marketing que usar\u00edas pueden ser limitados (campa\u00f1as de TV para productos de gran consumo, por ejemplo, o folletos para productos que se distribuyen v\u00eda red de ventas). Sin embargo, los medios sociales te permiten \u201cjugar\u201d y explorar formatos que antes no pod\u00edas utilizar y eso te da un elemento m\u00e1s para sorprender al consumidor.<\/li>\n<li>Como hemos hecho siempre en marketing \u201ctradicional\u201d, <strong>reforzar los puntos fuertes y tratar de esconder los d\u00e9biles <\/strong>y as\u00ed mostrarte mejor que la competencia.<\/li>\n<\/ul>\n<\/blockquote>\n<p><em><strong>Actualizaci\u00f3n 9 de junio de 2014<\/strong><\/em>: ya puedes descargarte <a title=\"\u201cContenido eres t\u00fa\u201d, ebook colaborativo para entender al Contenido\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/06\/09\/contenido-eres-tu-ebook-colaborativo-para-entender-al-contenido\/\">el ebook \u00abContenido eres t\u00fa\u00bb<\/a> con este cap\u00edtulo y muchos m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La quinta colaboraci\u00f3n al ebook \u201cContenido eres t\u00fa\u201d viene de la mano de David Soler, asesor de empresas en Social Media Marketing. As\u00ed que contenido eres t\u00fa, marketing en medios sociales. Si asumimos que contenido es cualquier tipo de informaci\u00f3n que subamos a un medio social (sea un blog, un perfil en una red social [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[499],"tags":[486,247,349],"class_list":["post-5965","post","type-post","status-publish","format-standard","hentry","category-branded-storytelling-transmedia","tag-contenido-eres-tu","tag-marketing-online","tag-medios-sociales"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5965"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5965\/revisions"}],"predecessor-version":[{"id":6086,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5965\/revisions\/6086"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}