{"id":596,"date":"2009-02-27T22:08:53","date_gmt":"2009-02-27T21:08:53","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=596"},"modified":"2009-02-27T22:16:06","modified_gmt":"2009-02-27T21:16:06","slug":"ad-detergentes-y-dietas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/02\/27\/ad-detergentes-y-dietas\/","title":{"rendered":"[AD] Detergentes y dietas"},"content":{"rendered":"<p>La vi\u00f1eta de los Soulter@s en <a href=\"http:\/\/www.adn.es\/pdf\/ADN-2009-02-26-BCN.pdf\" target=\"_blank\">el <em>adn<\/em> de ayer<\/a> estaba dedicada a los pobres creativos que han de inventarse lo imposible para vender aquello que es poco apetecible.<\/p>\n<figure id=\"attachment_597\" aria-describedby=\"caption-attachment-597\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-597 \" title=\"soulteros_260209\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/soulteros_260209.jpg\" alt=\"Soulter@s 26 de febrero\" width=\"450\" height=\"164\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/soulteros_260209.jpg 450w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/soulteros_260209-300x109.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-597\" class=\"wp-caption-text\">Soulter@s, 26 de febrero de 2009<\/figcaption><\/figure>\n<p>Es f\u00e1cil hacer apetecible el chocolate pero, precisamente por eso, sus estrategias\u00a0no intentan generar la necesidad en el consumidor, sino diferenciarse del resto y as\u00ed destacar y estar m\u00e1s cerca de su target. Los apios y cualquier producto de dieta, en cambio, est\u00e1 obligado a\u00a0ser atractivo (entre otras cosas, claro)\u00a0para provocar la compra. Y, seguro que coincidimos todos, no hay color si se compara con esa fuente de chocolate fundido que queda tan bien en pantalla aunque no sea chocolate.<\/p>\n<p>Salivazos parte, tampoco es nada f\u00e1cil encontrar un concepto creativo para productos evidentemente necesarios como son los productos de limpieza. A <a href=\"http:\/\/www.adn.es\/pdf\/ADN-2009-02-23-BCN.pdf\" target=\"_blank\">principios de semana<\/a> los Soulter@s ve\u00edan as\u00ed a los que tuvieron la idea de entrar dentro de las manchas para\u00a0vender detergentes\u00a0y traer la lej\u00eda del futuro para hacer m\u00e1s blanca la ropa.<\/p>\n<figure id=\"attachment_601\" aria-describedby=\"caption-attachment-601\" style=\"width: 450px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-601\" title=\"soulteros_230209\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/soulteros_230209.jpg\" alt=\"Soulter@s, 23 de febrero\" width=\"450\" height=\"168\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/soulteros_230209.jpg 450w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/soulteros_230209-300x112.jpg 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><figcaption id=\"caption-attachment-601\" class=\"wp-caption-text\">Soulter@s, 23 de febrero de 2009<\/figcaption><\/figure>\n<p>No es f\u00e1cil encontrar nuevas maneras de enfocar un producto explotad\u00edsimo y nada atractivo, pero cualquier intento merece nuestro respeto. Como m\u00ednimo, intentar entender el por qu\u00e9.<\/p>\n<p>Ser\u00e1 que soy de esa \u00bfrara? especie de personas a las que les gusta ver anuncios y buscarles significado. La gente \u00bfnormal? suele tragarselos sin ver el esfuerzo creativo que supone ponerse en su piel y transmitir un mensaje de manera coherente.<\/p>\n<p><strong><em>Anteriormente<\/em><\/strong>&#8230; <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/?p=291\">Los Soulter@s ya hab\u00edan hablado de detergentes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La vi\u00f1eta de los Soulter@s en el adn de ayer estaba dedicada a los pobres creativos que han de inventarse lo imposible para vender aquello que es poco apetecible. Es f\u00e1cil hacer apetecible el chocolate pero, precisamente por eso, sus estrategias\u00a0no intentan generar la necesidad en el consumidor, sino diferenciarse del resto y as\u00ed destacar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[108,25],"class_list":["post-596","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-creatividad-en-publicidad","tag-humor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=596"}],"version-history":[{"count":8,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/596\/revisions"}],"predecessor-version":[{"id":606,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/596\/revisions\/606"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}