{"id":5907,"date":"2014-03-21T09:58:37","date_gmt":"2014-03-21T08:58:37","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5907"},"modified":"2015-03-02T11:38:52","modified_gmt":"2015-03-02T10:38:52","slug":"los-contenidos-te-convertiran-en-un-referente-por-andres-perez","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/03\/21\/los-contenidos-te-convertiran-en-un-referente-por-andres-perez\/","title":{"rendered":"\u00abLos contenidos te convertir\u00e1n en un referente\u00bb, por Andr\u00e9s P\u00e9rez"},"content":{"rendered":"<p>La primera colaboraci\u00f3n al ebook \u00abContenido eres t\u00fa\u00bb viene de la mano de <a href=\"http:\/\/www.brandingpersonal.com\">Andr\u00e9s P\u00e9rez<\/a>, experto en desarrollo de marcas y autor de varios libros sobre posicionamiento personal (el \u00faltimo reci\u00e9n publicado \u00ab<a href=\"http:\/\/www.planetadelibros.com\/marca-personal-para-dummies-libro-116347.html\">Marca personal para dummies<\/a>\u00ab).\u00a0 As\u00ed que <strong>contenido eres t\u00fa, marca personal<\/strong>.<\/p>\n<blockquote><p>Para mucha gente, <strong>el concepto de Marca Personal<\/strong> se ha asociado con deshumanizar a las personas y considerarnos como objetos o productos. Pero es justo lo contrario. Se <strong>trata de descubrir y comunicar nuestra singularidad para generar valor y dejar una huella positiva y memorable<\/strong>. No se trata de \u201cvendernos\u201d nosotros sino de vender bien lo que hacemos.<\/p>\n<p>Para recordar nuestro amor utilizamos un punz\u00f3n para marcar un coraz\u00f3n en un \u00e1rbol. Para dejar un rastro, recuerdo, sello o huella es necesario utilizar un medio que genere ese impacto en la mente de aquellos a quienes queremos influir. La mejor forma de conseguirlo es <strong>ofreciendo muestras de aquello que somos capaces de hacer<\/strong>.<\/p>\n<p>No se trata de decir lo buenos que somos sino de <strong>demostrarlo<\/strong>. Y la mejor forma de conseguirlo es comunicando nuestro valor por todos los canales posibles a trav\u00e9s de textos, im\u00e1genes, videos o documentos \u00fatiles para el destinatario pero tambi\u00e9n para quien los crea.<\/p>\n<p>Cuando un profesional es capaz de descubrir, extraer y comunicar eficazmente la informaci\u00f3n y los conocimientos relacionados con su especialidad se convierte en un referente. <strong>Los contenidos son la llave que le posicionar\u00e1 como una autoridad en su materia<\/strong>. Ya no es necesario que hable bien de s\u00ed mismo, lo que es poco cre\u00edble, sino que es <strong>lo que ofrece lo que hablar\u00e1 de \u00e9l o ella<\/strong> y le situar\u00e1 como la opci\u00f3n a tener en cuenta.<\/p><\/blockquote>\n<p><em><strong>Actualizaci\u00f3n 9 de junio de 2014<\/strong><\/em>: ya puedes descargarte <a title=\"\u201cContenido eres t\u00fa\u201d, ebook colaborativo para entender al Contenido\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/06\/09\/contenido-eres-tu-ebook-colaborativo-para-entender-al-contenido\/\">el ebook \u00abContenido eres t\u00fa\u00bb<\/a> con este cap\u00edtulo y muchos m\u00e1s.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La primera colaboraci\u00f3n al ebook \u00abContenido eres t\u00fa\u00bb viene de la mano de Andr\u00e9s P\u00e9rez, experto en desarrollo de marcas y autor de varios libros sobre posicionamiento personal (el \u00faltimo reci\u00e9n publicado \u00abMarca personal para dummies\u00ab).\u00a0 As\u00ed que contenido eres t\u00fa, marca personal. Para mucha gente, el concepto de Marca Personal se ha asociado con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[486,155],"class_list":["post-5907","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-contenido-eres-tu","tag-marca-personal"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5907","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5907"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5907\/revisions"}],"predecessor-version":[{"id":6082,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5907\/revisions\/6082"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5907"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5907"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5907"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}