{"id":5891,"date":"2014-03-20T17:18:47","date_gmt":"2014-03-20T16:18:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5891"},"modified":"2018-06-05T12:18:32","modified_gmt":"2018-06-05T10:18:32","slug":"introduccion-a-contenido-eres-tu","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/03\/20\/introduccion-a-contenido-eres-tu\/","title":{"rendered":"Introducci\u00f3n a \u00abContenido eres t\u00fa\u00bb"},"content":{"rendered":"<p>D\u00eda tras d\u00eda me encuentro con diferentes formas de entender<strong> qu\u00e9 son los contenidos y c\u00f3mo utilizarlos<\/strong>. <a href=\"http:\/\/www.evasanagustin.com\/docente\">En clase<\/a>, en art\u00edculos que leo o en eventos del sector: hay tantas maneras de definir &#8216;contenidos&#8217; como de enfocarlos en una estrategia. \u00bfHablamos de cosas diferentes? S\u00ed, a veces es as\u00ed, pero no siempre.<\/p>\n<p>Los contenidos forman parte de las empresas desde hace tiempo, tanto que es l\u00f3gico que se adapten a &#8216;nuevas&#8217; formas de trabajar y que las &#8216;viejas&#8217; sigan us\u00e1ndolos en su beneficio. No es que unos ya no sirvan, solo se les encuentra otros usos. Todos pueden coexistir, todos aportan algo a la empresa. Ninguno tiene la verdad absoluta, ninguno est\u00e1 por encima de los otros.<\/p>\n<p>Para demostrarlo, he propuesto a otros profesionales de<strong> distintos campos<\/strong> que compartan su visi\u00f3n de los contenidos. As\u00ed, el ebook \u00abContenido eres t\u00fa\u00bb constar\u00e1 de un total de <strong>12 cap\u00edtulos<\/strong> y cada uno estar\u00e1 firmado por una persona diferente que se acercar\u00e1 a los contenidos desde su experiencia en comunicaci\u00f3n, marketing, social media marketing, seo, inbound marketing, branding, branded content, storytelling, transmedia&#8230;<\/p>\n<p>El objetivo de \u00abContenido eres t\u00fa\u00bb es retratar a los contenidos para captar las sutiles o abismales <strong>diferencias<\/strong> entre, por poner un ejemplo de cl\u00e1sica rivalidad, un post orientado a seo y uno a branded content. Pero seguro que tambi\u00e9n saldr\u00e1n a la luz las <strong>similitudes<\/strong> entre varias metodolog\u00edas de trabajo con contenidos.<\/p>\n<p>Ir\u00e1s viendo c\u00f3mo se contruye el resultado durante <strong>las siguientes 12 semanas<\/strong>:<\/p>\n<ul>\n<li>cada viernes<strong><\/strong> publicar\u00e9 en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/tag\/contenido-eres-tu\/\"><strong>este blog<\/strong><\/a> la <strong>definici\u00f3n<\/strong> que cada uno tiene de &#8216;contenidos&#8217;<\/li>\n<li>cada lunes enviar\u00e9 a los suscriptores de <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\"><strong>mi newsletter<\/strong><\/a><strong> <\/strong>una aproximaci\u00f3n m\u00e1s <strong>metodol\u00f3gica<\/strong> a la forma en que cada uno utiliza esos contenidos<\/li>\n<\/ul>\n<p>Ma\u00f1ana mismo empiezan aqu\u00ed la primera <strong>firma invitada<\/strong> a modo de introducci\u00f3n y el pr\u00f3ximo lunes la newsletter toma el testigo para mostrar el desarrollo m\u00e1s completo. El primer tema es marca personal porque tambi\u00e9n los contenidos sirven para las personas y no solo para las empresas. <a href=\"http:\/\/www.marcapropia.net\/\">Andr\u00e9s P\u00e9rez<\/a> firma este cap\u00edtulo.<\/p>\n<p>As\u00ed funcionar\u00e1 cada semana hasta que el pr\u00f3ximo <strong>9 de junio<\/strong> puedas descargar el <strong>ebook<\/strong> \u00abContenido eres t\u00fa\u00bb con todas las colaboraciones. Y, adem\u00e1s de lo publicado en blog y newsletter, una comparaci\u00f3n de pros y contras de cada disciplina. Ser\u00e1 mi forma de celebrar <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">la newsletter n\u00famero 200<\/a>.<\/p>\n<p><a data-flip-widget=\"mag\" href=\"https:\/\/flipboard.com\/section\/contenido-eres-t%C3%BA-__YXV0aC9mbGlwYm9hcmQvY3VyYXRvciUyRm1hZ2F6aW5lJTJGMXFvRGcyd0NRUDJ2OXluczNCdGR2dyUzQW0lM0ExMTkyOTY0MDc%3D\">View my Flipboard Magazine.<\/a><script src=\"https:\/\/d2jsycj2ly2vqh.cloudfront.net\/web\/buttons\/js\/flbuttons.min.js\" type=\"text\/javascript\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"<p>D\u00eda tras d\u00eda me encuentro con diferentes formas de entender qu\u00e9 son los contenidos y c\u00f3mo utilizarlos. En clase, en art\u00edculos que leo o en eventos del sector: hay tantas maneras de definir &#8216;contenidos&#8217; como de enfocarlos en una estrategia. \u00bfHablamos de cosas diferentes? S\u00ed, a veces es as\u00ed, pero no siempre. Los contenidos forman [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7],"tags":[486,12],"class_list":["post-5891","post","type-post","status-publish","format-standard","hentry","category-dm","tag-contenido-eres-tu","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5891","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5891"}],"version-history":[{"count":15,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5891\/revisions"}],"predecessor-version":[{"id":10923,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5891\/revisions\/10923"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5891"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5891"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5891"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}