{"id":5867,"date":"2014-03-18T09:48:01","date_gmt":"2014-03-18T08:48:01","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5867"},"modified":"2018-06-05T12:19:01","modified_gmt":"2018-06-05T10:19:01","slug":"los-contenidos-pueden-ayudar-a-tu-empresa-o-no","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/03\/18\/los-contenidos-pueden-ayudar-a-tu-empresa-o-no\/","title":{"rendered":"Los contenidos pueden ayudar a tu empresa… \u00bfo no?"},"content":{"rendered":"

Despu\u00e9s de dar varios a\u00f1os de clase<\/a>, muchas veces me han hecho la pregunta de si ‘esto de los contenidos’ puede ayudarles realmente o no. A muchas personas les cuesta imaginarse dedicando el tiempo y esfuerzo que supone implementar una estrategia de contenidos<\/a>. Pero muchas otras dicen que tiene beneficios, que es una buena opci\u00f3n para las empresas… as\u00ed que hay quien tiene dudas de si probarlo o no.<\/p>\n

Pues tengo una buena noticia para todos ellos: el marketing de contenidos no es obligatorio<\/strong>. S\u00ed, para la mayor\u00eda de empresas es una fant\u00e1stica opci\u00f3n. Pero tambi\u00e9n hay otras a las que no les sirve para casi nada o, mejor dicho, no de la forma m\u00e1s convencional que se escucha por ah\u00ed y que sacar\u00edan mayores beneficios de otro tipo de estrategia.<\/p>\n

Para tratar de separar unas de las otras, he preparado un nuevo test<\/a>. Contesta 10 preguntas tipo S\u00ed\/No<\/strong> y obtendr\u00e1s un porcentaje: el n\u00famero que ha de decantar la balanza hacia si necesitas los contenidos (porcentaje mayor) o no (menor porcentaje)<\/strong>.<\/p>\n

Como las otras herramientas de mi centro de recursos<\/a>, es un test an\u00f3nimo<\/strong> as\u00ed que an\u00edmate a probarlo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Despu\u00e9s de dar varios a\u00f1os de clase, muchas veces me han hecho la pregunta de si ‘esto de los contenidos’ puede ayudarles realmente o no. A muchas personas les cuesta imaginarse dedicando el tiempo y esfuerzo que supone implementar una estrategia de contenidos. Pero muchas otras dicen que tiene beneficios, que es una buena opci\u00f3n […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465,462],"tags":[12],"class_list":["post-5867","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","category-mercado-de-contenidos","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5867"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5867\/revisions"}],"predecessor-version":[{"id":10925,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5867\/revisions\/10925"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}