{"id":582,"date":"2009-02-19T23:28:31","date_gmt":"2009-02-19T22:28:31","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=582"},"modified":"2009-02-19T23:42:59","modified_gmt":"2009-02-19T22:42:59","slug":"ad-casa-con-linea-y-conexion","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/02\/19\/ad-casa-con-linea-y-conexion\/","title":{"rendered":"[AD] Casa con l\u00ednea y conexi\u00f3n"},"content":{"rendered":"

Dos anuncios me animan a escribir este post: los dos de Telef\u00f3nica y para la misma campa\u00f1a, el alta de l\u00ednea gratuita. Entre ellos se llevan relativamente poco tiempo pero hay un cambio significativo de mensaje.<\/p>\n

El primer spot<\/a>\u00a0empezaba con una\u00a0chica que estrenaba casa\u00a0\u00a0y usaba por primera vez el tel\u00e9fono para avisar a su madre. La voz en off invitaba a pensar que una casa sin l\u00ednea no es una casa<\/strong>. Despu\u00e9s se ve\u00edan precisamente\u00a0varias casas, dando al conjunto un\u00a0aire hogare\u00f1o, familiar.\u00a0<\/p>\n

En el spot actual<\/a> en cambio, un chico le ense\u00f1a su\u00a0casa (blanca)\u00a0a un amigo. \u00c9ste la reconoce como moderna (ojo que no tiene tele sino acuario, algunos dir\u00edan que minimalista, otros as\u00e9ptica) pero le advierte de\u00a0que \u00a0\u00absin l\u00ednea no hay ADSL y sin ADSL es como si vivieras en el siglo pasado<\/strong>\u00ab. La imaginaci\u00f3n del due\u00f1o de la casa le lleva hasta Joselito y de ah\u00ed a la carcajada f\u00e1cil del espectador.<\/p>\n

Internet aparece pr\u00e1cticamente de la nada en el mensaje\u00a0de Telef\u00f3nica. No es que necesites l\u00ednea\u00a0para llamar,\u00a0es que la necesitas para conectarte. La pregunta del amigo no puede ser m\u00e1s directa \u00ab\u00bftienes l\u00ednea de Telef\u00f3nica?<\/strong>\u00ab. Solo ser\u00eda m\u00e1s claro si dijese\u00a0algo tipo \u00absolo te la puede dar Telef\u00f3nica\u00bb.<\/p>\n

Frente a todas las ofertas que continuamente nos bombardean para vendernos megas y m\u00e1s megas, parece que Telef\u00f3nica recurre a su mejor baza: la l\u00ednea. Y regala el alta como el que regala un aparato porque sabe que despu\u00e9s todos los consumibles pasan irremediablemente por \u00e9l.<\/p>\n","protected":false},"excerpt":{"rendered":"

Dos anuncios me animan a escribir este post: los dos de Telef\u00f3nica y para la misma campa\u00f1a, el alta de l\u00ednea gratuita. Entre ellos se llevan relativamente poco tiempo pero hay un cambio significativo de mensaje. El primer spot\u00a0empezaba con una\u00a0chica que estrenaba casa\u00a0\u00a0y usaba por primera vez el tel\u00e9fono para avisar a su madre. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,2],"tags":[194,163],"class_list":["post-582","post","type-post","status-publish","format-standard","hentry","category-internet","category-publicidad","tag-banda-ancha","tag-telefonica"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=582"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/582\/revisions"}],"predecessor-version":[{"id":587,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/582\/revisions\/587"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}