{"id":5814,"date":"2014-02-17T13:18:08","date_gmt":"2014-02-17T12:18:08","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5814"},"modified":"2018-06-05T12:20:04","modified_gmt":"2018-06-05T10:20:04","slug":"contenidos-programar-contenidos-en-twitter-reflexionar-y-priorizar","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/02\/17\/contenidos-programar-contenidos-en-twitter-reflexionar-y-priorizar\/","title":{"rendered":"[Contenidos] Programar contenidos en Twitter: reflexionar y priorizar"},"content":{"rendered":"<p>Programar contenidos por vacaciones es <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/08\/20\/contenidos-pensar-en-el-contenido-antes-de-las-vacaciones\/\">un acto reflexivo<\/a>. Auque sea en Twitter, donde estamos acostumbrados a una cierta velocidad porque todo pasa deprisa: a los pocos segundos de llegar y ponerte a leer tuits pasados, ya te sale un numerito dejando en evidencia tu estado de desactualizaci\u00f3n. Como consecuencia, no solo leemos r\u00e1pido, tambi\u00e9n <strong>escribimos r\u00e1pido<\/strong>.<\/p>\n<p>As\u00ed que cuando estamos frente al cuadradito en blanco para actualizar el estado de Twitter<strong> decimos lo primero que se nos ocurre<\/strong>: si entra en los 140 caracteres, lo publicamos sin leerlo; si no, pues lo acortamos como podemos, ya sea cambiando palabras o usando abreviaturas. Igual que con <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/10\/contenidos-algo-extenso-que-un-post\/\">escritos m\u00e1s largos<\/a>, no dedicamos mucho tiempo a revisar. Deprisa, todo deprisa.<\/p>\n<p>Pero <a href=\"https:\/\/twitter.com\/evasanagustin\/lists\/gestion-contenidos\">programar tuits<\/a> te obliga a pensar mejor tus tuits, a invertir m\u00e1s tiempo en lo que publicas. \u00bf<strong>Qu\u00e9 merece la pena decir cuando sabes que no vas a poder contestar<\/strong>? Algo atemporal, nada pol\u00e9mico. Y es que el objetivo en estos casos no es conseguir nuevos seguidores si no, simplemente, mantener a los que ya se tienen para que al regreso parezca que nada ha pasado.<\/p>\n<p>Por cierto que tambi\u00e9n estos d\u00edas me he encontrado editando <a href=\"http:\/\/estrategiaycreaciondecontenidos.tumblr.com\/\">mi manuscrito<\/a> y ocurre una cosa curiosa con la prisa: cuando hay una fecha l\u00edmite para entregar algo, en lugar de a la urgencia, se da prioridad a la <strong>importancia<\/strong>.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 123 (17 de diciembre de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Programar contenidos por vacaciones es un acto reflexivo. Auque sea en Twitter, donde estamos acostumbrados a una cierta velocidad porque todo pasa deprisa: a los pocos segundos de llegar y ponerte a leer tuits pasados, ya te sale un numerito dejando en evidencia tu estado de desactualizaci\u00f3n. Como consecuencia, no solo leemos r\u00e1pido, tambi\u00e9n escribimos [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[506],"class_list":["post-5814","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-tuits"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5814"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5814\/revisions"}],"predecessor-version":[{"id":10929,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5814\/revisions\/10929"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}