{"id":5731,"date":"2014-01-13T09:08:31","date_gmt":"2014-01-13T08:08:31","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5731"},"modified":"2015-03-02T12:40:51","modified_gmt":"2015-03-02T11:40:51","slug":"contenidos-la-atraccion-de-los-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/01\/13\/contenidos-la-atraccion-de-los-contenidos\/","title":{"rendered":"[Contenidos] La atracci\u00f3n de los contenidos"},"content":{"rendered":"<p>Si eres suscriptor de <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">mi newsletter<\/a>, cada lunes recibes en tu correo un art\u00edculo sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">marketing de contenidos y redacci\u00f3n online<\/a>. Si no, puedes leer aqu\u00ed los <strong>n\u00fameros antiguos resumidos<\/strong> que voy republicando.<\/p>\n<blockquote><p>Piensa en <a href=\"http:\/\/www.topcomunicacion.com\/noticia\/2921\/marketing-de-contenidos-como-disenar-una-estrategia-eficaz\">una cita o una amistad<\/a>: \u00bfpor qu\u00e9 conectas con alguien? Normalmente porque ten\u00e9is<strong> algo en com\u00fan<\/strong>, \u00bfno? Vayamos un poco antes de que el romance empiece porque para llegar a esa cita entra en juego la atracci\u00f3n.<\/p>\n<p>Atraer est\u00e1 en la propia definici\u00f3n del <a href=\"http:\/\/www.scoop.it\/t\/marketing-de-contenidos\/?tag=inbound+marketing\">inbound marketing<\/a>, es lo que necesitamos para dar a conocer nuestros contenidos: <strong>llamar la atenci\u00f3n de los usuarios, atraerles hacia nosotros<\/strong>. Buscadores y medios sociales se juntan para promocionar el contenido y que sea m\u00e1s f\u00e1cil de localizar cuando nos necesiten pero tambi\u00e9n en cualquier momento. S\u00ed, la atracci\u00f3n puede llegar a ser muy agresiva y rozar el spam en algunas ocasiones.<\/p>\n<p>Cuando un usuario se siente atra\u00eddo por nuestro contenido y conseguimos <a title=\"[Contenidos] Cuando ellos te necesiten, no cuando t\u00fa quieras\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2014\/01\/07\/contenidos-cuando-ellos-te-necesiten-no-cuando-tu-quieras\/\">conectar con \u00e9l<\/a> porque resolvemos sus dudas o le apoyamos en lo que necesita, buscar\u00e1 la forma de seguirnos la pista. Nos seguir\u00e1 en medios sociales o se apuntar\u00e1 a nuestra newsletter pero lo har\u00e1 casi <strong>sin que se lo pidamos<\/strong>.<\/p>\n<p>Otra vez debes estar pensando que usar los contenidos es una forma muy relajada de vender. Pues s\u00ed, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/11\/21\/contenidos-%C2%BFmarketing-sin-hacer-marketing-%C2%A1marketing-de-contenidos\/\">lo es<\/a>. La <strong>confianza del usuario<\/strong> (paso previo imprescindible para poder venderle algo) no se gana <a title=\"[Contenidos] Conectar no es gritar\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/24\/contenidos-conectar-no-es-gritar\/\">porque gritemos<\/a> que somos los mejores o que somos l\u00edderes sino por demostrarlo <strong>d\u00eda a d\u00eda<\/strong> con nuestros contenidos.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 114 (15 de octubre de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres suscriptor de mi newsletter, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando. Piensa en una cita o una amistad: \u00bfpor qu\u00e9 conectas con alguien? Normalmente porque ten\u00e9is algo en com\u00fan, \u00bfno? Vayamos un poco [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[451],"class_list":["post-5731","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-inbound-marketing"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5731","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5731"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5731\/revisions"}],"predecessor-version":[{"id":5739,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5731\/revisions\/5739"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5731"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5731"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5731"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}