{"id":5716,"date":"2014-01-07T10:08:59","date_gmt":"2014-01-07T09:08:59","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5716"},"modified":"2015-03-02T12:17:07","modified_gmt":"2015-03-02T11:17:07","slug":"contenidos-cuando-ellos-te-necesiten-no-cuando-tu-quieras","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2014\/01\/07\/contenidos-cuando-ellos-te-necesiten-no-cuando-tu-quieras\/","title":{"rendered":"[Contenidos] Cuando ellos te necesiten, no cuando t\u00fa quieras: lo dice el marketing de contenidos"},"content":{"rendered":"<p>Si eres suscriptor de <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">mi newsletter<\/a>, cada lunes recibes en tu correo un art\u00edculo sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">marketing de contenidos y redacci\u00f3n online<\/a>. Si no, puedes leer aqu\u00ed los <strong>n\u00fameros antiguos resumidos<\/strong> que voy republicando.<\/p>\n<blockquote><p>Conectar es <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/01\/24\/contenidos-conectar-no-es-gritar\/\">lo opuesto a gritar<\/a> al usuario. Hablar a gritos es intentar destacar por encima de los dem\u00e1s y la forma m\u00e1s f\u00e1cil de lograrlo es con la publicidad ya que, por ejemplo, destaca una web en la p\u00e1gina de resultados de Google.<\/p>\n<p>Si pensamos solo en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2008\/12\/02\/www-cibermaneras-cortesia-online\/\">netiquette<\/a>, se puede entender por \u2018gritar\u2019 <strong>poner en may\u00fasculas los titulares de un post o los asuntos de las newsletters<\/strong> que env\u00edes. En medio sociales, tambi\u00e9n se puede \u2018gritar\u2019 pidiendo de forma masiva a otros usuarios que lean nuestros art\u00edculos o que nos sigan en Twitter.<\/p>\n<p>El <a title=\"Marketing de contenidos\" href=\"http:\/\/www.marketingdecontenidos.es\/\">marketing de contenidos<\/a> es una forma <strong>menos agresiva<\/strong> de relacionarse con nuestro p\u00fablico objetivo porque lo que debemos publicar son contenidos que le atraigan de forma natural, org\u00e1nica si hablamos de buscadores. No porque se los pongamos delante de las narices y no tenga otro remedio que ver el anuncio antes de nuestro v\u00eddeo, m\u00e1s bien porque lo encontrar\u00e1 cuando lo necesite.<\/p>\n<p>Debes estar pensando que eso de que \u2018nos encontrar\u00e1 cuando \u00e9l quiera\u2019 es una forma muy relajada de promocionar contenidos, productos o empresas. Pues s\u00ed, lo es. Pero m\u00edralo como una forma de asegurarte de que el usuario estar\u00e1 m\u00e1s dispuesto a escucharte\u00a0 o comprarte porque <strong>es \u00e9l quien te necesita<\/strong> y no porque t\u00fa quieras venderle algo cuando \u00e9l est\u00e1 haciendo otra cosa.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 114 (15 de octubre de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres suscriptor de mi newsletter, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando. Conectar es lo opuesto a gritar al usuario. Hablar a gritos es intentar destacar por encima de los dem\u00e1s y la forma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[],"class_list":["post-5716","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5716","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5716"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5716\/revisions"}],"predecessor-version":[{"id":6359,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5716\/revisions\/6359"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5716"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5716"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5716"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}