{"id":5707,"date":"2013-12-30T09:08:51","date_gmt":"2013-12-30T08:08:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5707"},"modified":"2015-03-01T12:30:47","modified_gmt":"2015-03-01T11:30:47","slug":"contenidos-recomendaciones-sobre-enlaces","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/12\/30\/contenidos-recomendaciones-sobre-enlaces\/","title":{"rendered":"[Contenidos] Recomendaciones sobre enlaces"},"content":{"rendered":"

Si eres suscriptor de mi newsletter<\/a>, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online<\/a>. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos<\/strong> que voy republicando.<\/p>\n

El enlace es un factor tan importante dentro de la redacci\u00f3n online que Gerry McGovern<\/a> recomienda construir las frases <\/strong>en funci\u00f3n de \u00e9l y considerarlo como pasos dentro de una tarea que se ha de completar (la llegada a la compra, al formulario o a la p\u00e1gina objetivo que tengas).<\/p>\n

Dos miedos habituales: por un lado, que si no se hace el enlace tan claro el enlace como con un ‘aqu\u00ed’<\/a>, se perder\u00e1n visitas a las p\u00e1ginas de destino y, por otro lado, que por incluir un enlace externo el usuario nunca volver\u00e1. Los dos planteamientos son un error: educa a los usuario y te respetar\u00e1n y volver\u00e1n a por m\u00e1s.<\/p>\n

Las p\u00e1ginas web corporativas no suelen tener enlaces externos que no sean a webs de proveedores, noticias de medios digitales o mapas de situaci\u00f3n. Pero si tienes una p\u00e1gina de venta donde vendes tus productos online, puedes aprovechar los contenidos de los usuarios y enlazar a comentarios, fotos o posts que hayan hecho aunque sea fuera de tu web. Repito, no escondas los enlaces externos o internos<\/a>.<\/p>\n

Pero tampoco te pases: en la web o el blog corporativo, no es necesario enlazar siempre que salga el nombre de la marca hacia la p\u00e1gina principal de la web. Pero s\u00ed que se deber\u00eda hacer con nombres de producto, categor\u00edas relevantes del blog o p\u00e1ginas como las de contacto que tienen importancia estrat\u00e9gica.<\/p><\/blockquote>\n

Originalmente publicado en la newsletter Marketing de contenidos<\/a>, n\u00famero 112 (1 de octubre de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Si eres suscriptor de mi newsletter, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando. El enlace es un factor tan importante dentro de la redacci\u00f3n online que Gerry McGovern recomienda construir las frases en funci\u00f3n de […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[479],"class_list":["post-5707","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-enlaces"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5707","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5707"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5707\/revisions"}],"predecessor-version":[{"id":5708,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5707\/revisions\/5708"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5707"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5707"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5707"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}