![\"Okal,](\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/02\/okal_110209.jpg\" "\\"Okal\\"")
<\/p>\n
Tampoco se puede decir que sea una marca muy com\u00fan en el mundillo publicitario. Buscando un poco, he encontrado que a finales de los 60<\/a> lo que anunciaban era su nuevo dosificador y en los v\u00eddeos de la \u00e9poca<\/a>\u00a0tampoco hay se\u00f1al del saludo que me hace recordar la marca.<\/p>\n Bastante m\u00e1s reciente (diciembre 2007) es lo que parece un anuncio<\/a> en un suplemento m\u00e9dico<\/a>\u00a0que juega con el ‘OK’ de su nombre: \u00abOkal te ayudar\u00e1 a estar OK<\/strong>\u00ab.<\/p>\n No se alejan mucho de\u00a0esa l\u00ednea en su comunicaci\u00f3n actual como puedes ver en el anuncio de este mi\u00e9rcoles en el adn<\/em><\/a>. El ‘OK’ sigue sigue apareciendo, casi como si replicasen su nombre. Pero el slogan pasa a ser \u00abQu\u00e9 alivio!<\/strong>\u00ab.<\/p>\n \u00bfQu\u00e9 ha pasado con el \u00abmuy bien con Okal\u00bb? \u00bfCu\u00e1ndo dej\u00f3 de usarse comercialmente? Soy el ejemplo perfecto de que calaba en la mente del consumidor. Quiz\u00e1 tanto como lo hizo, siguiendo con los saludos, \u00abHola, soy Edu. Feliz Navidad\u00bb hace ya una d\u00e9cada. \u00bfQu\u00e9 pensar\u00e1n dentro de otras tantas los que ni siquiera saben que existi\u00f3 Airtel cuando repitamos ese saludo?<\/p>\n Anteriormente en d+m<\/em><\/strong>… m\u00e1s nostalgia con Coca-cola<\/a> o\u00a0Bimbo<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":" \u00bfQu\u00e9 tal te ha sonado el t\u00edtulo del post? \u00bfQu\u00e9 alivio con Okal? \u00bfNo te suena mejor \u00abMuy bien con Okal\u00bb? A mi s\u00ed, aunque en realidad no recuerdo haber visto ning\u00fan spot o gr\u00e1fico para tener tan grabado que a la pregunta \u00abHola, \u00bfqu\u00e9 tal?\u00bb se responde \u00abMuy bien con Okal\u00bb. No s\u00e9 cu\u00e1ndo […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[356,275],"class_list":["post-570","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-historia-de-la-publicidad","tag-publicidad-grafica"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/570","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=570"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/570\/revisions"}],"predecessor-version":[{"id":574,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/570\/revisions\/574"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=570"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=570"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=570"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}