{"id":5696,"date":"2013-12-23T09:08:21","date_gmt":"2013-12-23T08:08:21","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5696"},"modified":"2015-03-01T12:31:11","modified_gmt":"2015-03-01T11:31:11","slug":"contenidos-preguntas-para-escribir-el-guion-de-una-infografia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/12\/23\/contenidos-preguntas-para-escribir-el-guion-de-una-infografia\/","title":{"rendered":"[Contenidos] Preguntas para escribir el gui\u00f3n de una infograf\u00eda"},"content":{"rendered":"<p>Si eres suscriptor de <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">mi newsletter<\/a>, cada lunes recibes en tu correo un art\u00edculo sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">marketing de contenidos y redacci\u00f3n online<\/a>. Si no, puedes leer aqu\u00ed los <strong>n\u00fameros antiguos resumidos<\/strong> que voy republicando.<\/p>\n<blockquote><p>Hoy quisiera hablarte de las <strong>infograf\u00edas<\/strong>. Aunque no sepas nada de dise\u00f1o gr\u00e1fico o de ilustraci\u00f3n, s\u00ed <strong>puedes escribir el gui\u00f3n de una infograf\u00eda<\/strong> y externalizar su creaci\u00f3n (o intentarlo por <a href=\"http:\/\/www.scoop.it\/t\/marketing-de-contenidos\/?tag=infograf%C3%ADas\" target=\"_blank\">tu cuenta<\/a>). De esta manera te asegurar\u00e1s de que tiene todo lo que tu <a title=\"Nueva estrategia de contenidos paso a paso, La Cantera\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/07\/25\/nueva-estrategia-de-contenidos-paso-a-paso-la-cantera\/\">estrategia de contenidos<\/a> requiere y no solo que est\u00e9n bien dibujadas.<\/p>\n<p>Para redactar una infograf\u00eda, debes responder a unas cuantas preguntas:<\/p>\n<ul>\n<li>\u00bfQu\u00e9 es lo que quieres explicar?<\/li>\n<li>\u00bfCu\u00e1l es la historia que hay detr\u00e1s?<\/li>\n<li>\u00bfDe d\u00f3nde vas a sacar los datos?<\/li>\n<li>\u00bfQu\u00e9 jerarqu\u00eda u orden tendr\u00e1n?<\/li>\n<li>\u00bfC\u00f3mo te gustar\u00eda mostrarlos?<\/li>\n<li>\u00bfCu\u00e1l es el mensaje principal que se ha de llevar el usuario?<\/li>\n<\/ul>\n<p>Depender\u00e1 de c\u00f3mo trabajes con los dise\u00f1adores pero el gui\u00f3n puede ser una simple lista de frases o un esquema (<em>wireframe<\/em>) que les pueda servir de base.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 109 (10 de septiembre de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres suscriptor de mi newsletter, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando. Hoy quisiera hablarte de las infograf\u00edas. Aunque no sepas nada de dise\u00f1o gr\u00e1fico o de ilustraci\u00f3n, s\u00ed puedes escribir el gui\u00f3n de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[],"class_list":["post-5696","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5696"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5696\/revisions"}],"predecessor-version":[{"id":5697,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5696\/revisions\/5697"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}