Como la publicidad en televisi\u00f3n (dicen)\u00a0est\u00e1 limitada a un determinado n\u00famero de minutos, hay que buscar alternativas al tradicional spot para evitar la\u00a0multa que (dicen) puede caer a las cadena. Hay muchas, much\u00edsimas manera de colar las marcas en medio de la programaci\u00f3n pero\u00a0m\u00e1s\u00a0que los formatos innovadores (que los hay), me ha llamado la atenci\u00f3n\u00a0el patrocinio de programas.<\/p>\n
Hazte esta pregunta\u00a0para empezar:\u00a0\u00bfrecuerdas alg\u00fan programa que no est\u00e9 patrocinado?<\/strong><\/p>\n Cada d\u00eda m\u00e1s o menos veo\u00a0unos 3 o 4 programas, l\u00f3gicamente variar\u00e1 en funci\u00f3n del d\u00eda (por ejemplo, hoy 0). Pues soy incapaz de\u00a0recordar un programa que no est\u00e9 patrocinado. Veo alg\u00fan informativo y algo m\u00e1s\u00a0al mediod\u00eda, alg\u00fan programa a medio acabar por la noche y la serie o pel\u00edcula de rigor en primetime… Pi\u00e9nsalo,\u00a0todos est\u00e1n patrocinados por alguna marca<\/strong>.<\/p>\n Los informativos incluso trocean sus secciones para tener m\u00e1s de un patrocinador, hasta la informaci\u00f3n metereol\u00f3gica se separa para distinguirlos a\u00fan m\u00e1s. Pero no solo los programas,\u00a0la publicidad tambi\u00e9n\u00a0est\u00e1 patrocinada: los microespacios que pasan por informaci\u00f3n ‘ocultan’ una empresa detr\u00e1s.<\/p>\n El patrocinio consigue aumentar considerablemente el n\u00famero de impactos porque al estar situado antes y despu\u00e9s de cada programa, la audiencia presta m\u00e1s atenci\u00f3n. Esta es la teor\u00eda, pero vayamos a la pr\u00e1ctica: \u00bfrecuerdas qui\u00e9n patrocina tu serie o programa favorito?<\/strong><\/p>\n Empiezo yo: por alg\u00fan motivo escondido en mi subconsciente, solo recuerdo Suzuki y CSI. Y eso que veo varios programas cada d\u00eda.<\/p>\n","protected":false},"excerpt":{"rendered":" Como la publicidad en televisi\u00f3n (dicen)\u00a0est\u00e1 limitada a un determinado n\u00famero de minutos, hay que buscar alternativas al tradicional spot para evitar la\u00a0multa que (dicen) puede caer a las cadena. Hay muchas, much\u00edsimas manera de colar las marcas en medio de la programaci\u00f3n pero\u00a0m\u00e1s\u00a0que los formatos innovadores (que los hay), me ha llamado la atenci\u00f3n\u00a0el […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2,3],"tags":[140],"class_list":["post-561","post","type-post","status-publish","format-standard","hentry","category-publicidad","category-television","tag-patrocinio"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/561","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=561"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/561\/revisions"}],"predecessor-version":[{"id":565,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/561\/revisions\/565"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=561"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=561"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=561"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}