{"id":5494,"date":"2013-10-14T10:28:42","date_gmt":"2013-10-14T08:28:42","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5494"},"modified":"2015-04-20T09:59:18","modified_gmt":"2015-04-20T07:59:18","slug":"contenidos-emprendedores-etapas-en-una-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/10\/14\/contenidos-emprendedores-etapas-en-una-estrategia-de-contenidos\/","title":{"rendered":"[Contenidos] Emprendedores: etapas en una estrategia de contenidos"},"content":{"rendered":"<p>Si eres suscriptor de <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">mi newsletter<\/a>, cada lunes recibes en tu correo un art\u00edculo sobre <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">marketing de contenidos y redacci\u00f3n online<\/a>. Si no, puedes leer aqu\u00ed los <strong>n\u00fameros antiguos resumidos<\/strong> que voy republicando.<\/p>\n<blockquote><p>Para <strong>definir los objetivos<\/strong> de cualquier plan tienes que empezar por tres preguntas b\u00e1sicas:<\/p>\n<ul>\n<li>\u00bfD\u00f3nde estoy?<\/li>\n<li>\u00bfD\u00f3nde quiero estar?<\/li>\n<li>\u00bfEn cu\u00e1nto tiempo quiero llegar a estar ah\u00ed?<\/li>\n<\/ul>\n<p>Claro que hay otras muchas respuestas necesarias para <a href=\"http:\/\/www.marketingdecontenidos.es\/webinars\/\">dise\u00f1ar un plan<\/a> o para arrancar una empresa (\u00bfqu\u00e9 recursos tengo? es tambi\u00e9n importante) pero esas son las imprescindibles para empezar y en concreto la tercera es la que te ayudar\u00e1 a <strong>establecer las etapas necesarias para conseguir los objetivos<\/strong> y as\u00ed no correr porque, hablando de contenidos, no hay teletransportaci\u00f3n posible.<\/p>\n<ul>\n<li>En la primera fase, orienta tus contenidos a <strong>explicar tu historia<\/strong>, c\u00f3mo has llegado hasta crear la empresa o c\u00f3mo le has transmitido tus principales \u00a0valores. Los primeros contenidos ser\u00e1n los que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/14\/contenidos-la-redaccion-y-la-reputacion\/\">marcar\u00e1n tu imagen<\/a> por lo que es muy importante que transmitan tu posicionamiento correctamente en <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/06\/06\/contenidos-cada-palabra-cuenta\/\">cada palabra<\/a>.<\/li>\n<li>En plazos intermedios, no pierdas de vista qui\u00e9n eres pero c\u00e9ntrate a\u00fan m\u00e1s en <strong>qu\u00e9 necesitan<\/strong> <strong>ellos<\/strong> y aqu\u00ed puedes ampliar a todos los p\u00fablicos que tengas, no solo el objetivo principal sino aquellos secundarios que te pueden ayudar a crecer, si dependes de intermediarios por ejemplo.<\/li>\n<li>Pensando a largo plazo, es decir, a un a\u00f1o vista, la generaci\u00f3n de contenidos se complica porque parece que <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/donde-encuentro-temas-para-escribir\/\">las ideas empiezan a escasear<\/a>. Pero los contenidos tambi\u00e9n pueden ser divertidos, diferentes y creativos. Tienen que seguir comunicando todo lo anterior de manera que sigas creciendo hacia las visitas que te hab\u00edas puesto como meta y, a la vez, <strong>fidelizar<\/strong> a los clientes ya convertidos.<\/li>\n<\/ul>\n<p>Cada fase puede considerarse <a href=\"http:\/\/www.marketingdecontenidos.es\/descargas\/\">un plan de contenidos<\/a> a peque\u00f1a escala ya que cada una puede tener formas diferentes de llegar al mismo objetivo o, incluso, objetivos y p\u00fablicos diferentes.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 92 (14 de mayo de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres suscriptor de mi newsletter, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando. Para definir los objetivos de cualquier plan tienes que empezar por tres preguntas b\u00e1sicas: \u00bfD\u00f3nde estoy? \u00bfD\u00f3nde quiero estar? \u00bfEn cu\u00e1nto tiempo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[518],"class_list":["post-5494","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-objetivos-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5494","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5494"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5494\/revisions"}],"predecessor-version":[{"id":5675,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5494\/revisions\/5675"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5494"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5494"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5494"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}