{"id":5449,"date":"2013-09-20T11:08:56","date_gmt":"2013-09-20T09:08:56","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5449"},"modified":"2015-03-02T11:28:39","modified_gmt":"2015-03-02T10:28:39","slug":"por-donde-flaquea-mi-estrategia-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/09\/20\/por-donde-flaquea-mi-estrategia-de-contenidos\/","title":{"rendered":"\u00bfPor d\u00f3nde flaquea mi estrategia de contenidos?"},"content":{"rendered":"<p>De los diferentes <a href=\"https:\/\/app.box.com\/s\/smetae9daq3cvqjzpc4f\">tipos de contenidos<\/a>, el que siempre me ha fascinado m\u00e1s es el que suele llamarse calculadora. En \u00ab<a title=\"Libro &quot;Marketing de contenidos&quot;\" href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">Marketing de contenidos<\/a>\u00bb incluso le dedico unos p\u00e1rrafos porque\u00a0 me parece un tipo de contenido muy pr\u00e1ctico para las empresas y tambi\u00e9n para los usuarios que solo han de entrar algunos datos y encontrar las respuestas que quieren. Llamarlo calculadora enturbia sus posibles usos porque suena muy matem\u00e1tico as\u00ed que a la que he hecho yo la he llamado <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/autodiagnostico\/\"><strong>herramienta de autodiagn\u00f3stico<\/strong><\/a> y calcula, c\u00f3mo no, el buen uso de los contenidos.<\/p>\n<p>Se trata de un cuestionario de <strong>10 preguntas<\/strong> para que el usuario sepa d\u00f3nde puede estar fallando su estrategia de contenidos. Una vez completado, descubrir\u00e1 en qu\u00e9 aspectos puede mejorar el uso que le est\u00e9 dando a sus contenidos. La base es el <a title=\"[Contenidos] \u00cdndice de una estrategia de marketing de contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/06\/contenidos-indice-de-una-estrategia-de-marketing-de-contenidos\/\">\u00edndice de una estrategia de contenidos<\/a> por lo que se muestra num\u00e9ricamente en qu\u00e9 apartado se est\u00e1 aprovechando o no todo lo que pueden hacer los contenidos por su empresa.<\/p>\n<p>En cuesti\u00f3n de <strong>5 minutos<\/strong>, el usuario tiene respuesta a por d\u00f3nde flaquea su estrategia de contenidos y, adem\u00e1s, puede comparar su puntuaci\u00f3n con la media de otras personas que tambi\u00e9n han contestado la autoevaluaci\u00f3n. La herramienta no recoge m\u00e1s datos que la IP para limitar el uso a una vez por usuario, <strong>las respuestas son an\u00f3nimas<\/strong>.<\/p>\n<p>An\u00edmate a probarla, es muy f\u00e1cil y sabr\u00e1s si <a href=\"http:\/\/www.marketingdecontenidos.es\/herramientas\/autodiagnostico\/\">est\u00e1s usando bien los contenidos<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De los diferentes tipos de contenidos, el que siempre me ha fascinado m\u00e1s es el que suele llamarse calculadora. En \u00abMarketing de contenidos\u00bb incluso le dedico unos p\u00e1rrafos porque\u00a0 me parece un tipo de contenido muy pr\u00e1ctico para las empresas y tambi\u00e9n para los usuarios que solo han de entrar algunos datos y encontrar las [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,465],"tags":[12],"class_list":["post-5449","post","type-post","status-publish","format-standard","hentry","category-dm","category-estrategia-de-contenidos","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5449","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5449"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5449\/revisions"}],"predecessor-version":[{"id":5450,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5449\/revisions\/5450"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}