{"id":5432,"date":"2013-09-16T10:18:47","date_gmt":"2013-09-16T08:18:47","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5432"},"modified":"2023-04-02T12:41:10","modified_gmt":"2023-04-02T10:41:10","slug":"contenidos-auditoria-o-inventario-de-contenidos-por-que-y-como-hacerlo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/09\/16\/contenidos-auditoria-o-inventario-de-contenidos-por-que-y-como-hacerlo\/","title":{"rendered":"[Contenidos] Auditor\u00eda o inventario de contenidos: por qu\u00e9 y c\u00f3mo hacerlo"},"content":{"rendered":"\n<p><\/p>\n\n\n\n<p><strong><em>Actualizaci\u00f3n<\/em><\/strong>: consulta <a href=\"https:\/\/www.marketingdecontenidos.es\/biblioteca\/auditoria-de-contenidos-en-10-pasos\/\">mi gu\u00eda en 10 pasos<\/a>.<\/p>\n\n\n\n<p>Hoy quisiera hablarte de las <strong>auditor\u00edas<\/strong> como uno de los <a href=\"http:\/\/www.marketingdecontenidos.es\/descargas\/#guias\">pasos importantes<\/a> dentro de una estrategia de contenidos: qu\u00e9 son, por qu\u00e9 y c\u00f3mo hacerlas y la forma de aprovechar sus resultados. Si quieres alejarte de las connotaciones fiscales, la palabra <strong>inventario<\/strong> tiene un significado similar: <strong>recopilar y listar los contenidos de la empresa<\/strong>, aunque la auditoria incluye la parte cualitativa y no solo la cuantitativa.<\/p>\n\n\n\n<p>Entonces, \u00bf<strong>c\u00f3mo hacer un inventario<\/strong>?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>La opci\u00f3n m\u00ednima es una <strong>lista <\/strong>(tipo doc) de enlaces o referencias a lo que consideramos m\u00e1s importante.<\/li>\n\n\n\n<li>Lo est\u00e1ndar es una <strong>tabla <\/strong>(tipo xls) que incluye formato, descripci\u00f3n y fecha del contenido, pongamos del \u00faltimo a\u00f1o para tener una buena base.<\/li>\n\n\n\n<li>A partir de aqu\u00ed, se puede a\u00f1adir cuanto m\u00e1s <strong>detalle <\/strong>se quiera: tipo de contenido, persona responsable, autor, enlaces entrantes\/salientes de una p\u00e1gina web concreta\u2026 y de todo el contenido, no solo el m\u00e1s nuevo.<\/li>\n<\/ul>\n\n\n\n<p>Hacer inventario es una manera relativamente f\u00e1cil de tener contenidos sin invertir demasiado pero, sobre todo, de saber cu\u00e1l es tu materia prima. Poniendo un poco de orden a todos tus contenidos, tendr\u00e1s una <strong>imagen real de lo que puedes utilizar dentro de tu <a title=\"Nueva estrategia de contenidos paso a paso, La Cantera\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/07\/25\/nueva-estrategia-de-contenidos-paso-a-paso-la-cantera\/\">estrategia de contenidos<\/a><\/strong>.<\/p>\n\n\n\n<p>As\u00ed, un inventario responde a <strong>preguntas relevantes para empezar a esbozar la estrategia de creaci\u00f3n de contenidos<\/strong>: \u00bfTengo todo lo que necesito para contar mi historia? \u00bfQu\u00e9 formatos tienen m\u00e1s peso? \u00bfPuedo reciclar algo? \u00bfTodo este contenido es m\u00edo o hay algo de terceros que me interesa? \u00bfCu\u00e1nto m\u00e1s contenido necesito?<\/p>\n\n\n\n<p>Una auditoria o inventario, por tanto, es un elemento clave que deber\u00edas poner en marcha en <a href=\"http:\/\/www.marketingdecontenidos.es\/webinars\/#gestion-tiempo\">tu primer d\u00eda de trabajo<\/a>. Pero guarda tiempo tambi\u00e9n para ir <strong>actualiz\u00e1ndolo cada cierto tiempo<\/strong>, por ejemplo una vez al mes, si quieres que siga siendo un documento \u00fatil.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 86 (2 de abril de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n<\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Actualizaci\u00f3n: consulta mi gu\u00eda en 10 pasos. Hoy quisiera hablarte de las auditor\u00edas como uno de los pasos importantes dentro de una estrategia de contenidos: qu\u00e9 son, por qu\u00e9 y c\u00f3mo hacerlas y la forma de aprovechar sus resultados. Si quieres alejarte de las connotaciones fiscales, la palabra inventario tiene un significado similar: recopilar y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[483,505],"class_list":["post-5432","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-auditoria-de-contenidos","tag-reciclaje-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5432","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5432"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5432\/revisions"}],"predecessor-version":[{"id":35068,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5432\/revisions\/35068"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5432"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5432"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5432"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}