{"id":5408,"date":"2013-09-05T09:08:32","date_gmt":"2013-09-05T07:08:32","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5408"},"modified":"2015-03-02T12:17:00","modified_gmt":"2015-03-02T11:17:00","slug":"redaccion-online-en-10-pasos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/09\/05\/redaccion-online-en-10-pasos\/","title":{"rendered":"Redacci\u00f3n online en 10 pasos"},"content":{"rendered":"

Despu\u00e9s de haber publicado en \u00abMarketing de contenidos<\/a>\u00bb un cap\u00edtulo entero dedicado a la redacci\u00f3n web y viendo las otras gu\u00edas en 10 pasos<\/a>, parec\u00eda l\u00f3gico hacer un \u00abRedacci\u00f3n online en 10 pasos<\/strong>\u00ab. As\u00ed que cuando lleg\u00f3 el especial de agosto de mi newsletter<\/a>, empec\u00e9 a explicar c\u00f3mo escribir para Internet:<\/p>\n

    \n
  1. Documentaci\u00f3n interna: para conocer la empresa y el perfil del lector<\/li>\n
  2. Documentaci\u00f3n externa: para conocer el tema sobre el que escribir<\/li>\n
  3. El titular, la frase inicial: una pieza fundamental<\/li>\n
  4. La frase o el p\u00e1rrafo final: la llamada a la acci\u00f3n<\/li>\n
  5. El primer p\u00e1rrafo: el lugar para despertar el inter\u00e9s<\/li>\n
  6. El desarrollo: el lugar donde convencer<\/li>\n
  7. Dando formato: arreglos de dise\u00f1o<\/li>\n
  8. Editando: arreglos de estilo<\/li>\n
  9. SEO: optimizaci\u00f3n para buscadores<\/li>\n
  10. SMO: optimizaci\u00f3n para medios sociales<\/li>\n<\/ol>\n
    \"\"<\/a>
    Redacci\u00f3n online en 10 pasos<\/figcaption><\/figure>\n

    El resultado es un pdf<\/a>, como en las otras gu\u00edas, pero sigo queriendo experimentar con el valor-precio de los contenidos<\/a> as\u00ed que he utilizado un plugin para restringir el acceso a trav\u00e9s de la compra social. Adem\u00e1s, he preparado una versi\u00f3n ebook<\/a> (en epub y mobi) de la gu\u00eda para probar tambi\u00e9n con el contenido de pago y, como los casos de \u00e9xito de La Canter<\/a>a y El Flechazo<\/a>, la vendo a 2\u20ac (es una versi\u00f3n m\u00e1s extensa e incluye un descuento para mi curso online de redacci\u00f3n de contenidos<\/a>).<\/p>\n

    Anteriormente: \u00abContent curation en 10 pasos<\/a>\u00ab, \u201cMarketing de contenidos en 10 pasos<\/a>\u201d y \u201cEl proceso de escribir cualquier cosa en 10 pasos<\/a>\u00ab.<\/p>\n","protected":false},"excerpt":{"rendered":"

    Despu\u00e9s de haber publicado en \u00abMarketing de contenidos\u00bb un cap\u00edtulo entero dedicado a la redacci\u00f3n web y viendo las otras gu\u00edas en 10 pasos, parec\u00eda l\u00f3gico hacer un \u00abRedacci\u00f3n online en 10 pasos\u00ab. As\u00ed que cuando lleg\u00f3 el especial de agosto de mi newsletter, empec\u00e9 a explicar c\u00f3mo escribir para Internet: Documentaci\u00f3n interna: para conocer […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,412],"tags":[12,491,118,503],"class_list":["post-5408","post","type-post","status-publish","format-standard","hentry","category-dm","category-redaccion-de-contenidos","tag-dmassm","tag-llamadas-a-la-accion","tag-novedad-editorial","tag-titulares"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5408"}],"version-history":[{"count":5,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5408\/revisions"}],"predecessor-version":[{"id":5412,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5408\/revisions\/5412"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}