{"id":54,"date":"2007-02-03T12:38:29","date_gmt":"2007-02-03T11:38:29","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=54"},"modified":"2026-01-05T13:46:05","modified_gmt":"2026-01-05T12:46:05","slug":"ad-adaptacion-al-mercado","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2007\/02\/03\/ad-adaptacion-al-mercado\/","title":{"rendered":"[AD] Adaptaci\u00f3n al mercado"},"content":{"rendered":"<p>Adaptarse o morir, innovar o perder mercado. Idealmente, <strong>las marcas se van adaptando a las necesidades del consumidor, creando productos nuevos o adaptando\u00a0los existentes a las tendencias\u00a0del momento<\/strong>. Mantener durante a\u00f1os la misma marca comercial es todo un \u00e9xito, lo mismo que crear productos que abren nuevas v\u00edas. Algunos ejemplos.<\/p>\n<p><strong>Celebraci\u00f3n<\/strong>: Armani celebr\u00f3 su <a href=\"http:\/\/www.evasanagustin.com\/addb\/2004\/giorgioarmani2004_1.jpg\">20 aniversario<\/a> destacando precisamente haberse mantenido fiel a su origen y no haber cambiado ni el frasco de su colonia. Todo lo contrario hizo El Pavo para sus <a href=\"http:\/\/www.evasanagustin.com\/addb\/1998\/elpavo1998_1.jpg\">100 a\u00f1os<\/a> ya que mostr\u00f3 las variedades de sus productos. Otra posibilidad de festejo es el que vimos para el <a href=\"http:\/\/www.evasanagustin.com\/addb\/2006\/correos2006_1.jpg\">250 aniversario<\/a> del primer cartero:\u00a0nos ense\u00f1aron el\u00a0mercado en lugar del producto (habr\u00eda estado bien ver las diferencias entre el oficio antes y ahora).<\/p>\n<p><strong>Innovaci\u00f3n<\/strong>: Volkswagen <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/12\/ad-volkswagen-en-estas-fiestas.html\">utiliza el tiempo<\/a> como nadie. No le hizo falta poner fechas para que viesemos <a href=\"http:\/\/www.evasanagustin.com\/addb\/2004\/volkswagen2004_3.jpg\">c\u00f3mo hab\u00eda cambiado su Golf<\/a> con los a\u00f1os pero s\u00ed las utiliz\u00f3 para destacar su creaci\u00f3n del <a href=\"http:\/\/www.evasanagustin.com\/addb\/2006\/volkswagen2006_5.jpg\">GTI, TDI y TSI<\/a> que luego copi\u00f3 su competencia. Su slogan no pudo ser m\u00e1s claro: \u00abSiempre hay alguien que se adelanta\u00bb.<\/p>\n<p><strong>Adaptaci\u00f3n<\/strong>: Honda utiliza un referente musical para mostrar c\u00f3mo su moto Scoopy ha cambiado.\u00a0En tres columnas vemos primero\u00a0la moto en el tiempo, en el centro el a\u00f1o y a la derecha un LP de vinilo (1984), CD (1996), minidisc (2001) y un iPod (2006). Al contrario que la evoluci\u00f3n del Golf, no hace referencia a qu\u00e9 cambios se han hecho &#8216;en su interior&#8217;. Simplemente parece un cambio de dise\u00f1o y, al leer la letra peque\u00f1a, de motor.<\/p>\n<p>Anteriomente&#8230; Volkswagen <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/12\/ad-volkswagen-en-estas-fiestas.html\">en las fiestas<\/a> y cronolog\u00eda de <a href=\"http:\/\/downloadingmassmedia.blogspot.com\/2006\/02\/ad-cronologa-anuncios-beetle.html\">anuncios Beetle<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Adaptarse o morir, innovar o perder mercado. Idealmente, las marcas se van adaptando a las necesidades del consumidor, creando productos nuevos o adaptando\u00a0los existentes a las tendencias\u00a0del momento. Mantener durante a\u00f1os la misma marca comercial es todo un \u00e9xito, lo mismo que crear productos que abren nuevas v\u00edas. Algunos ejemplos. Celebraci\u00f3n: Armani celebr\u00f3 su 20 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[415],"class_list":["post-54","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-coches"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/54","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=54"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/54\/revisions"}],"predecessor-version":[{"id":6506,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/54\/revisions\/6506"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=54"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=54"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=54"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}