{"id":5377,"date":"2013-08-26T09:08:14","date_gmt":"2013-08-26T07:08:14","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5377"},"modified":"2013-08-19T10:34:07","modified_gmt":"2013-08-19T08:34:07","slug":"contenidos-comparte-la-responsabilidad-de-crear-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/08\/26\/contenidos-comparte-la-responsabilidad-de-crear-contenidos\/","title":{"rendered":"[Contenidos] Comparte la responsabilidad de crear contenidos"},"content":{"rendered":"<p>Si eres suscriptor de <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">mi newsletter<\/a>, cada lunes recibes en tu correo un art\u00edculo sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos y redacci\u00f3n online<\/a>. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando.<\/p>\n<blockquote><p>Pensar que estamos solos ante el peligro es un error. <a href=\"http:\/\/www.box.net\/shared\/xm9rjgbcx3dfav85g40p\">Escribir es un acto solitario<\/a>, frente a la pantalla solo est\u00e1n tus pensamientos, pero hay m\u00e1s personas dentro de la empresa que pueden escribir as\u00ed que <strong>la responsabilidad de crear contenidos no debe ser de una sola persona<\/strong>.<\/p>\n<p>Casi siempre que advierto <a href=\"http:\/\/www.evasanagustin.com\/docencia.htm\">en clase<\/a> de que hay que <strong>mantener una cierta frecuencia y ser constante en la creaci\u00f3n de contenido<\/strong>, alguien se queja diciendo que no tiene tiempo para escribir o que su empresa no tiene tantas cosas que contar. Limitar los contenidos a una sola persona es un enfoque equivocado que frena a las empresas a ponerse en marcha.<\/p>\n<p>Mi respuesta es otra pregunta: <strong>\u00bfpodr\u00edas escribir algo solo una vez al mes?<\/strong> Pues ya sabes qu\u00e9 dijo Julio C\u00e9sar: divide y vencer\u00e1s. As\u00ed que reparte esta tarea entre el resto de empleados. Si encuentras a tres personas m\u00e1s que est\u00e9n dispuestas a comprometerse una \u00fanica vez al mes a escribir, ya tienes un post a la semana, lo que ser\u00eda el m\u00ednimo para mantener un blog corporativo.<\/p>\n<p><strong>Delegar<\/strong> es una cuesti\u00f3n pr\u00e1ctica adem\u00e1s de una soluci\u00f3n a los dos errores que he planteado hoy. Como dir\u00eda el saber popular, dos cabezas piensan mejor que una o, lo que es lo mismo, cuatro ojos ven m\u00e1s que dos. El contenido ser\u00e1 as\u00ed m\u00e1s diverso y tendr\u00e1 m\u00e1s puntos de vista. Eso s\u00ed, aseg\u00farate de que todos mantienen una coherencia con lo que quieres comunicar.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 83 (12 de marzo de 2012)<\/strong>. Suscr\u00edbete gratuitamente para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un nuevo art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Si eres suscriptor de mi newsletter, cada lunes recibes en tu correo un art\u00edculo sobre marketing de contenidos y redacci\u00f3n online. Si no, puedes leer aqu\u00ed los n\u00fameros antiguos resumidos que voy republicando. Pensar que estamos solos ante el peligro es un error. Escribir es un acto solitario, frente a la pantalla solo est\u00e1n tus [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462,412],"tags":[],"class_list":["post-5377","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5377"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5377\/revisions"}],"predecessor-version":[{"id":5380,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5377\/revisions\/5380"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}