{"id":5365,"date":"2013-08-16T17:18:36","date_gmt":"2013-08-16T15:18:36","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5365"},"modified":"2015-03-02T12:41:28","modified_gmt":"2015-03-02T11:41:28","slug":"3-anos-de-mi-newsletter-sobre-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/08\/16\/3-anos-de-mi-newsletter-sobre-contenidos\/","title":{"rendered":"3 a\u00f1os de mi newsletter sobre contenidos"},"content":{"rendered":"<p><strong>3 a\u00f1os<\/strong> hace ya que envi\u00e9 <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-es-el-marketing-de-contenidos\/\">mi primera newsletter<\/a>. \u00a1C\u00f3mo pasa el tiempo de r\u00e1pido! Desde aquel 16 de agosto de 2010 o, mejor, desde <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/08\/16\/2-anos-de-newsletter-sobre-marketing-de-contenidos\/\">el \u00faltimo a\u00f1o<\/a>, han pasado muchas cosas: he publicado el primer <a title=\"\u201cMarketing de contenidos. Estrategias para atraer clientes a tu empresa\u201d\" href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\">libro en espa\u00f1ol sobre marketing de contenidos<\/a>, he experimentado con <a href=\"http:\/\/www.marketingdecontenidos.es\/descargas\/\">el contenido de pago<\/a>, he lanzado <a href=\"http:\/\/www.marketingdecontenidos.es\/curso-online\/\">mi propia plataforma de cursos online<\/a>&#8230; por no hablar de <a href=\"http:\/\/www.evasanagustin.com\/profesional.htm\">los proyectos<\/a> en los que he participado.<\/p>\n<p>Pero mi newsletter lleva casi <strong>160 n\u00fameros<\/strong> de unas 600 palabras cada uno y ni una sola semana la he dejado de enviar, incluso la dejo programada cuando me voy de vacaciones. Empiezo la semana reflexionando sobre algo muy concreto relacionado con <a href=\"http:\/\/www.marketingdecontenidos.es\/\">los contenidos<\/a>. La escribo los domingos para que llegue <strong>a primera hora del lunes<\/strong> y as\u00ed tambi\u00e9n los suscriptores dediquen un ratito a pensar sobre ello, antes de enfrentarse a la semana.<\/p>\n<p>Me consta que hay quien lo hace porque algunos han acabado convirti\u00e9ndose en habituales que responden e interact\u00faan con cada env\u00edo. Me alegra cuando pasa porque siento que en cada n\u00famero pongo algo de m\u00ed, como en todo lo que escribo, y que he conseguido transmitirlo bien. O, como dice <a href=\"https:\/\/twitter.com\/MarketingProfs\">Ann Handley<\/a>, he conseguido que mis lectores agradezcan mi contenido.<\/p>\n<p>Las estad\u00edsticas me acompa\u00f1an algunas veces m\u00e1s que otras, pero las comparto como es habitual:<\/p>\n<ul>\n<li><a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">1247 suscriptores<\/a>, unos 500 en el \u00faltimo a\u00f1o.<\/li>\n<li>26% de aperturas, 6% de clicks.<\/li>\n<li>el 40% la abren desde iPhone.<\/li>\n<li>el 29% tienen cuenta de Twitter.<\/li>\n<li>149 bajas en estos 3 a\u00f1os.<\/li>\n<li>+5500 descargas de <a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_197936773558886\">los res\u00famenes<\/a>.<\/li>\n<li>1089 miembros en <a href=\"http:\/\/www.linkedin.com\/groups?gid=3292341&amp;goback=.gan_3292341\">el grupo de LinkedIn<\/a>.<\/li>\n<\/ul>\n<p>Me gustar\u00eda que quede clara la diferencia entre <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">la newsletter<\/a> y este blog (para suscribirse al blog, mejor <a href=\"http:\/\/feeds.feedburner.com\/DownloadingMassMedia\">el RSS<\/a> o <a href=\"http:\/\/about.me\/evasanagustin\">mis canales sociales<\/a>). Creo que ofrezco contenidos lo suficientemente separados como para que se vea as\u00ed y, de cara al futuro aniversario del blog, cambiar\u00e9 la plantilla para que sea a\u00fan m\u00e1s evidente. De momento, todo sigue igual: los contenidos de los lunes son exclusivos para suscriptores porque la newsletter tambi\u00e9n es un espacio de cierta autopromo con alg\u00fan descuento en <a href=\"http:\/\/www.marketingdecontenidos.es\/curso-online\/\">mis cursos online<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>3 a\u00f1os hace ya que envi\u00e9 mi primera newsletter. \u00a1C\u00f3mo pasa el tiempo de r\u00e1pido! Desde aquel 16 de agosto de 2010 o, mejor, desde el \u00faltimo a\u00f1o, han pasado muchas cosas: he publicado el primer libro en espa\u00f1ol sobre marketing de contenidos, he experimentado con el contenido de pago, he lanzado mi propia plataforma [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,413],"tags":[12],"class_list":["post-5365","post","type-post","status-publish","format-standard","hentry","category-dm","category-marketing-de-contenidos","tag-dmassm"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5365","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5365"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5365\/revisions"}],"predecessor-version":[{"id":6192,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5365\/revisions\/6192"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5365"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5365"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}