{"id":5336,"date":"2013-07-29T09:58:44","date_gmt":"2013-07-29T07:58:44","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5336"},"modified":"2020-05-02T09:57:37","modified_gmt":"2020-05-02T07:57:37","slug":"contenidos-se-puede-medir-la-calidad-del-contenido","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/07\/29\/contenidos-se-puede-medir-la-calidad-del-contenido\/","title":{"rendered":"[Contenidos] \u00bfSe puede medir la calidad del contenido?"},"content":{"rendered":"<p>Cuando se habla de calidad conviene empezar separ\u00e1ndola de cantidad. Simplificando, cantidad es solo una porci\u00f3n de algo y se asocia a un n\u00famero ya sea alto o bajo mientras que la calidad se puede interpretar como un adjetivo que describe bien o mal el valor de una cosa.<\/p>\n<p>Hablar de cantidad de contenidos suele ser f\u00e1cil: tantas palabras, tantos posts, tantas descargas&#8230; Pero valorar el contenido es algo subjetivo que depende de la persona que lo recibe, no todos apreciar\u00e1n igual la calidad y para lo que uno es bueno a otro no le gustar\u00e1 tanto. Crear una escala del 1 al 10 o un porcentaje que mida la calidad no es f\u00e1cil pero s\u00ed que se pueden tener en cuenta <a href=\"http:\/\/socialmediatoday.com\/daveslovin\/440442\/introducing-content-quality-quotient\" target=\"_blank\" rel=\"noopener noreferrer\">algunos par\u00e1metros<\/a> para tener una idea general:<\/p>\n<ul>\n<li><b>Tema tratado<\/b>: espec\u00edfico o general<\/li>\n<li><b>Complejidad<\/b>: se entiende r\u00e1pido<\/li>\n<li><b>Lenguaje<\/b>: t\u00e9cnico o sencillo<\/li>\n<li><b>Destinatario<\/b>: clientes o p\u00fablico en general<\/li>\n<li><b>Utilidad<\/b>: motiva el compartir con otros<\/li>\n<li><b>Venta<\/b>: uso de palabras t\u00edpicamente comerciales<\/li>\n<li><b>Autor\u00eda<\/b>: firma sutil o logo bien grande<\/li>\n<\/ul>\n<p>Como en todas las m\u00e9tricas, hasta que no se estandarizan, es dif\u00edcil de comparar con otras empresas y ver si nuestro contenido tiene m\u00e1s calidad que el de otros. La forma f\u00e1cil es utilizar los datos cuantitativos que s\u00ed son equivalentes aunque pertenezcan a otro tipo de marketing: n\u00famero de retuits, de &#8216;Me gusta&#8217;, de comentarios&#8230; De esta manera se puede creer, por ejemplo, que si no se comparte es porque no es \u00fatil, no se entiende o el tema no es interesante.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 79 (13 de febrero de 2012)<\/strong>. Suscr\u00edbete para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Cuando se habla de calidad conviene empezar separ\u00e1ndola de cantidad. Simplificando, cantidad es solo una porci\u00f3n de algo y se asocia a un n\u00famero ya sea alto o bajo mientras que la calidad se puede interpretar como un adjetivo que describe bien o mal el valor de una cosa. Hablar de cantidad de contenidos suele [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465],"tags":[509],"class_list":["post-5336","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","tag-calidad-del-contenido"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5336","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5336"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5336\/revisions"}],"predecessor-version":[{"id":16491,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5336\/revisions\/16491"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5336"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5336"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5336"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}