{"id":5277,"date":"2013-06-25T12:08:38","date_gmt":"2013-06-25T10:08:38","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5277"},"modified":"2013-06-25T12:14:04","modified_gmt":"2013-06-25T10:14:04","slug":"contenidos-10-formas-de-cambiar-el-status-quo-del-contenido","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/06\/25\/contenidos-10-formas-de-cambiar-el-status-quo-del-contenido\/","title":{"rendered":"[Contenidos] 10 formas de cambiar el status quo del contenido"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo y alguna que otra oferta como la de hoy (<a href=\"http:\/\/www.marketingdecontenidos.es\/descargas\/\">descargas<\/a> a mitad de precio).<\/p>\n<blockquote><p>Los contenidos se pueden enfocar desde varias perspectivas pero hay algunos consejos que merece la pena recordar. El ebook \u00ab<a href=\"http:\/\/www.wellplannedweb.com\/10-ways-ditch-status-quo-content\/\" target=\"_blank\">10 Ways to Ditch &#8216;Status Quo&#8217; Content in 2012&#8243;<\/a> te da, a cambio del email, los siguientes:<\/p>\n<ul>\n<li>Acepta que el contenido ha evolucionado: olvida el tr\u00e1fico y c\u00e9ntrate en aportar valor<\/li>\n<li>No publiques \u00fanicamente, tambi\u00e9n escucha: busca proactivamente las respuestas<\/li>\n<li>No escuches \u00fanicamente, tambi\u00e9n responde: utiliza la nueva informaci\u00f3n como respuesta<\/li>\n<li>Si no es relevante, no lo uses: porque t\u00fa lo quieras decir no significa que alguien lo quiera o\u00edr<\/li>\n<li>S\u00e9 parte del viaje del cliente: segmenta los contenidos para diferentes tipos de usuarios<\/li>\n<li>S\u00e9 aut\u00e9ntico pero sigue siendo profesional<\/li>\n<li>No te olvides de tu web: invita a los usuarios de tus otras plataformas a que la visiten<\/li>\n<li>No pienses solo en palabras clave: piensa en las personas<\/li>\n<li>No dejes fuera a ning\u00fan lead<\/li>\n<li>Contrata al equipo adecuado<\/li>\n<\/ul>\n<\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 78 (6 de febrero de 2012)<\/strong>. Suscr\u00edbete para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo y alguna que otra oferta como la de hoy (descargas a mitad de precio). Los contenidos se pueden enfocar desde varias perspectivas pero hay algunos consejos que merece [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,412],"tags":[],"class_list":["post-5277","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-redaccion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5277","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5277"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5277\/revisions"}],"predecessor-version":[{"id":5278,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5277\/revisions\/5278"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5277"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5277"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5277"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}