{"id":5253,"date":"2013-06-10T11:18:24","date_gmt":"2013-06-10T09:18:24","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5253"},"modified":"2015-03-02T12:56:27","modified_gmt":"2015-03-02T11:56:27","slug":"contenidos-las-estadisticas-y-estudios-han-de-ser-razonables","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/06\/10\/contenidos-las-estadisticas-y-estudios-han-de-ser-razonables\/","title":{"rendered":"[Contenidos] Las estad\u00edsticas y estudios han de ser razonables"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>Los <a title=\"[Contenidos] Diferencias y similitudes entre ebooks y whitepapers\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/04\/16\/contenidos-diferencias-y-similitudes-entre-ebooks-y-whitepapers\/\">white papers o libros blancos<\/a> suelen ser el tipo de contenido que m\u00e1s datos estad\u00edsticos tiene. Informes o estudios m\u00e1s o menos sesudos comentando resultados a encuestas que se han hecho a una base de clientes o con resultados p\u00fablicos. Son una <a title=\"[Contenidos] ebooks y estrategia de contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/06\/02\/contenidos-ebooks-y-estrategia-de-contenidos\/\">buena forma<\/a> de aumentar nuestra notoriedad o de conseguir emails a cambio de la descarga pero <strong>tienen que ofrecer valor<\/strong>.<\/p>\n<p><a href=\"http:\/\/silviacobo.com\/2012\/01\/26\/peligro-noticias-sobre-estudios-y-encuestas\/\" target=\"_blank\">Silvia Cobo<\/a> nos recuerda desde su perspectiva period\u00edstica que tenemos que fijarnos en el <b>universo del estudio<\/b> para que tenga credibilidad y que no puede estar muy alejado del <b>tema de la empresa<\/b>. Adem\u00e1s, si queremos que sea publicado en alg\u00fan otro lugar, evidentemente, tendremos que crear un titular que sea noticiable.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 77 (30 de enero de 2012)<\/strong>. Suscr\u00edbete para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Los white papers o libros blancos suelen ser el tipo de contenido que m\u00e1s datos estad\u00edsticos tiene. Informes o estudios m\u00e1s o menos sesudos comentando resultados a encuestas [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[512],"class_list":["post-5253","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5253","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5253"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5253\/revisions"}],"predecessor-version":[{"id":5254,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5253\/revisions\/5254"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5253"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5253"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5253"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}