{"id":5209,"date":"2013-05-27T09:58:46","date_gmt":"2013-05-27T07:58:46","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5209"},"modified":"2020-12-12T13:31:59","modified_gmt":"2020-12-12T12:31:59","slug":"contenidos-7-caracteristicas-del-storytelling-aplicado-a-empresas","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/05\/27\/contenidos-7-caracteristicas-del-storytelling-aplicado-a-empresas\/","title":{"rendered":"[Contenidos] 7 caracter\u00edsticas del storytelling aplicado a empresas"},"content":{"rendered":"<p>Eso de contar cuentos todav\u00eda no acaba de gustar a las empresas espa\u00f1olas. Como dec\u00eda <a title=\"[Contenidos] \u201c15 pepitas de oro sobre marketing de contenidos\u201d\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/04\/02\/contenidos-15-pepitas-de-oro-sobre-marketing-de-contenidos\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ann Handley en la pepita 7<\/a>: no te hace m\u00e1s d\u00e9bil. <a href=\"http:\/\/www.business2community.com\/marketing\/once-upon-a-time-the-importance-of-stories-for-your-business-0120149\" target=\"_blank\" rel=\"noopener noreferrer\">Ken Mueller<\/a> ha compartido algunas caracter\u00edsticas que, bien utilizadas, pueden ser tambi\u00e9n beneficios de utilizar el <a title=\"[Contenidos] Qu\u00e9 es y qu\u00e9 no es el storytelling\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/04\/20\/contenidos-que-es-y-que-no-es-el-storytelling\/\" target=\"_blank\" rel=\"noopener noreferrer\">storytelling <\/a>corporativo:<\/p>\n<ul>\n<li>Sorprende a <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2020\/06\/01\/contenidos-revisa-tus-personas-cambian-sin-que-te-des-cuenta\/\">la audiencia<\/a><\/li>\n<li>Les deja con ganas de saber m\u00e1s<\/li>\n<li>Puede tener varias perspectivas<\/li>\n<li><a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/11\/05\/contenidos-15-axiomas-del-storytelling\/\" target=\"_blank\" rel=\"noopener noreferrer\">Crea relaciones profundas<\/a><\/li>\n<li>Pueden hacerte vulnerable<\/li>\n<li>Humanizan la marca<\/li>\n<li>Ayudan a recordar a la marca<\/li>\n<\/ul>\n<p>Hace un par de newsletters recomend\u00e9 algunos <a href=\"https:\/\/www.amazon.es\/shop\/evasanagustin\" target=\"_blank\" rel=\"noopener noreferrer\">libros sobre storytelling<\/a> como <a href=\"http:\/\/www.nostorynofans.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00abNo story, no fans\u00bb<\/a> y m\u00e1s adelante iremos profundizando en este concepto tan importante para los contenidos.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 77 (30 de enero de 2012)<\/strong>. Suscr\u00edbete para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Eso de contar cuentos todav\u00eda no acaba de gustar a las empresas espa\u00f1olas. Como dec\u00eda Ann Handley en la pepita 7: no te hace m\u00e1s d\u00e9bil. Ken Mueller ha compartido algunas caracter\u00edsticas que, bien utilizadas, pueden ser tambi\u00e9n beneficios de utilizar el storytelling corporativo: Sorprende a la audiencia Les deja con ganas de saber m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[499],"tags":[428],"class_list":["post-5209","post","type-post","status-publish","format-standard","hentry","category-branded-storytelling-transmedia","tag-storytelling"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5209","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5209"}],"version-history":[{"count":7,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5209\/revisions"}],"predecessor-version":[{"id":31818,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5209\/revisions\/31818"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5209"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5209"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5209"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}