{"id":5186,"date":"2013-05-13T11:48:51","date_gmt":"2013-05-13T09:48:51","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5186"},"modified":"2015-03-02T12:10:02","modified_gmt":"2015-03-02T11:10:02","slug":"contenidos-no-corras-vigila-la-ortografia","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/05\/13\/contenidos-no-corras-vigila-la-ortografia\/","title":{"rendered":"[Contenidos] No corras: vigila la ortograf\u00eda"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>C\u00f3mo las erratas se propagan sin que nadie las corrija. Eso es lo que denunci\u00f3 <a href=\"http:\/\/elblogdemoedetriana.blogspot.com\/2012\/01\/copiarpegar-asignatura-de-periodismo.html\" target=\"_blank\">Moe de Triana<\/a> (<a href=\"https:\/\/twitter.com\/#%21\/silviacobo\/statuses\/159197411598811137\" target=\"_blank\">v\u00eda Silvia Cobo<\/a>) en el caso de la t\u00edpica noticia de bolet\u00edn que se difunde de medio en medio, pero tambi\u00e9n se puede aplicar a notas de prensa corporativas o a mails en campa\u00f1as de <a href=\"http:\/\/www.evasanagustin.com\/tumarcaenlablogosfera\/\" target=\"_blank\">relaciones con bloggers<\/a>.<\/p>\n<p>La culpa es siempre la <strong>prisa<\/strong>, esa man\u00eda que tenemos todos de no preocuparnos tanto por la calidad sino por ser los primeros. Con tiempo, se puede volver a leer; con tiempo, se puede pedir a <a href=\"http:\/\/www.scoop.it\/t\/redaccion-contenidos-web?tag=edici%C3%B3n\" target=\"_blank\">una tercera persona<\/a> que lo revise; con tiempo, alguien puede dar la validaci\u00f3n final <a title=\"[Contenidos] 25 consideraciones antes de publicar\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/07\/contenidos-25-consideraciones-antes-de-publicar\/\" target=\"_blank\">antes de publicar<\/a>; con tiempo, los lectores se quejar\u00edan de que algo no est\u00e1 bien escrito&#8230; pero nadie tiene tiempo, \u00bfverdad?<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 76 (23 de enero de 2012)<\/strong>. Suscr\u00edbete para recibir <a href=\"http:\/\/www.marketingdecontenidos.es\/recursos\/newsletter\/\">un art\u00edculo exclusivo cada lunes<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. C\u00f3mo las erratas se propagan sin que nadie las corrija. Eso es lo que denunci\u00f3 Moe de Triana (v\u00eda Silvia Cobo) en el caso de la t\u00edpica noticia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[509,472,340],"class_list":["post-5186","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-calidad-del-contenido","tag-ortografia","tag-reputacion"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5186"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5186\/revisions"}],"predecessor-version":[{"id":6728,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5186\/revisions\/6728"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}