{"id":5172,"date":"2013-05-06T09:08:30","date_gmt":"2013-05-06T07:08:30","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5172"},"modified":"2020-09-13T09:49:22","modified_gmt":"2020-09-13T07:49:22","slug":"contenidos-sin-excusas-para-actualizar-nuestros-canales","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/05\/06\/contenidos-sin-excusas-para-actualizar-nuestros-canales\/","title":{"rendered":"[Contenidos] Sin excusas para actualizar nuestros canales"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>Aunque <a title=\"[Contenidos] 21 maneras de sacar ideas para crear contenido\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/03\/18\/contenidos-21-maneras-de-sacar-ideas-para-crear-contenido\/\">la inspiraci\u00f3n<\/a> huya de nosotros, siempre podemos recurrir a otros tipos de contenidos que no tienen que estar creados por nosotros. En <a href=\"http:\/\/www.searchenginepeople.com\/blog\/six-content-ideas.html\" target=\"_blank\" rel=\"noopener noreferrer\">Search Engine People<\/a> nos dan algunas:<\/p>\n<ul>\n<li><b>Utiliza contenidos generados por el usuario<\/b>: antes (en los inicios de la web 2.0) se le llamaba UGC de sus siglas en ingl\u00e9s, ahora son los medios sociales y en general cualquier forma de interacci\u00f3n con ellos como pueden ser encuestas, preguntas directas o foros.<\/li>\n<li><b>Paga para que piensen otros<\/b>: a veces tu d\u00eda a d\u00eda no te deja tiempo para pensar en escribir, entonces mejor <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/29\/contenidos-beneficios-de-contratar-a-un-redactor-freelance\/http:\/\/\">externalizar<\/a>.<\/li>\n<li><b>Busca la colaboraci\u00f3n de otros<\/b>: invitar a que otros escriban en tu blog (<a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/12\/22\/guest-posting-escribir-en-otros-blogs-para-promocionar-el-tuyo\/\">guest posting<\/a>) no implica necesariamente un desembolso.<\/li>\n<li><b>Haz de content curator<\/b>: hay muchas herramientas para ejercer como tal y <a title=\"Content curation en 10 pasos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/09\/18\/content-curation-en-10-pasos\/\">el proceso <\/a>para ponerse en marcha solo quita tiempo la primera vez que se monta.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 75 (16 de enero de 2012)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Aunque la inspiraci\u00f3n huya de nosotros, siempre podemos recurrir a otros tipos de contenidos que no tienen que estar creados por nosotros. En Search Engine People nos dan [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,465,413,412],"tags":[523,564],"class_list":["post-5172","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-estrategia-de-contenidos","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-distribucion-de-contenidos","tag-externalizacion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5172"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5172\/revisions"}],"predecessor-version":[{"id":17221,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5172\/revisions\/17221"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}