{"id":5164,"date":"2013-04-29T11:08:05","date_gmt":"2013-04-29T09:08:05","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5164"},"modified":"2019-03-01T20:32:48","modified_gmt":"2019-03-01T19:32:48","slug":"contenido-consejos-para-escribir-microcopy-corporativo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/04\/29\/contenido-consejos-para-escribir-microcopy-corporativo\/","title":{"rendered":"[Contenidos] Consejos para escribir microcopy corporativo"},"content":{"rendered":"<p>En <a href=\"http:\/\/theelearningcoach.com\/elearning_design\/writing-microcopy\/\" target=\"_blank\">The eLearning Coach<\/a> explican algunas caracter\u00edsticas para entender el <a href=\"http:\/\/pinterest.com\/evasanagustin\/microcopy\/\">microcopy<\/a> y, por tanto, para escribirlo mejor:<\/p>\n<ul>\n<li>Clarifica el objetivo<\/li>\n<li>M\u00e9tete en la mente del usuario<\/li>\n<li>Ves al grano<\/li>\n<li>Recuerda qu\u00e9 es micro<\/li>\n<li>No expliques demasiado<\/li>\n<li>Autoed\u00edtate<\/li>\n<li>Dest\u00e1calo para hacerlo visible<\/li>\n<li>Recuerda <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/07\/11\/contenidos-lo-micro-tambien-importa\/\" target=\"_blank\">su valor<\/a><\/li>\n<\/ul>\n<p>Aunque todos son interesantes, el consejo m\u00e1s importante es uno que hemos ido viendo en esta newsletter: que transmita la personalidad de tu marca. Todos nuestros textos lo hacen, <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/06\/06\/contenidos-cada-palabra-cuenta\/\" target=\"_blank\">cada palabra cuenta<\/a> tambi\u00e9n el microcopy.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 75 (16 de enero de 2012)<\/strong>. <\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>En The eLearning Coach explican algunas caracter\u00edsticas para entender el microcopy y, por tanto, para escribirlo mejor: Clarifica el objetivo M\u00e9tete en la mente del usuario Ves al grano Recuerda qu\u00e9 es micro No expliques demasiado Autoed\u00edtate Dest\u00e1calo para hacerlo visible Recuerda su valor Aunque todos son interesantes, el consejo m\u00e1s importante es uno que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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