{"id":5133,"date":"2013-04-22T11:08:55","date_gmt":"2013-04-22T09:08:55","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5133"},"modified":"2020-02-10T12:52:55","modified_gmt":"2020-02-10T11:52:55","slug":"marketing-de-contenidos-estrategias-para-atraer-clientes-a-tu-empresa-mi-noveno-libro","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/04\/22\/marketing-de-contenidos-estrategias-para-atraer-clientes-a-tu-empresa-mi-noveno-libro\/","title":{"rendered":"\u00abMarketing de contenidos. Estrategias para atraer clientes a tu empresa\u00bb, mi noveno libro"},"content":{"rendered":"\n<p><strong><em>Actualizaci\u00f3n febrero 2020<\/em><\/strong>: la primera edici\u00f3n del libro ha sido descatalogada, la nueva solo est\u00e1 disponible <a href=\"https:\/\/amzn.to\/2OswdQD\">en Amazon<\/a>. Lee los detalles en <a href=\"https:\/\/www.evasanagustin.com\/workaholic\/2020\/02\/10\/marketing-de-contenidos-estrategias-para-atraer-clientes-a-tu-empresa-nueva-edicion\/\">mi post de lanzamiento<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-embed-amazon-kindle wp-block-embed is-type-rich is-provider-amazon\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Marketing de contenidos: Estrategias para atraer clientes a tu empresa\" type=\"text\/html\" width=\"500\" height=\"550\" frameborder=\"0\" allowfullscreen style=\"max-width:100%\" src=\"https:\/\/leer.amazon.es\/kp\/card?preview=inline&#038;linkCode=sl1&#038;ref_=k4w_oembed_eQRx6dEArfeVWC&#038;asin=B084G3M8N8&#038;tag=evasanagustin-21\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>Ya est\u00e1 aqu\u00ed, \u00a1por fin! \u00ab<a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">Marketing de contenidos. Estrategias para atraer clientes a tu empresa<\/a>\u00bb llega a librer\u00edas ma\u00f1ana, d\u00eda de Sant Jordi, pero desde hace un par de d\u00edas se puede conseguir en preventa en <a href=\"https:\/\/amzn.to\/2H2OMXr\">Amazon<\/a>, <s><a href=\"http:\/\/www.casadellibro.com\/libro-marketing-de-contenidos\/9788441533509\/2106063\">Casa del libro<\/a> y <a href=\"http:\/\/libros.fnac.es\/a885282\/Eva-Sanagustin-Fernandez-Marketing-de-contenidos\">FNAC<\/a>. <\/s>Cuando est\u00e9 en <a href=\"https:\/\/amzn.to\/2OswdQD\">formato ebook<\/a>, lo anunciar\u00e9 por los canales habituales.<\/p>\n\n\n\n<p>He ido explicando su historia en <a href=\"http:\/\/www.marketingdecontenidos.es\/newsletter\/\">mi newsletter<\/a> y tambi\u00e9n en <a href=\"http:\/\/marketingdecontenidos.tumblr.com\/\">el tumblr del libro<\/a>  pero, por resumir, llevo un par de a\u00f1os detr\u00e1s de verlo publicado y he  tenido varios momentos en los que llegu\u00e9 a pensar que deber\u00eda haberlo  autopublicado en lugar de recurrir a una editorial tan tradicional como  Anaya. Pero he venido aqu\u00ed a hablar de <a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">mi libro<\/a> as\u00ed que, olvidados momentos peores, veamos por qu\u00e9 comprarlo. <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"alignright size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"165\" src=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/01\/marketingdecontenidos.png\" alt=\"\" class=\"wp-image-5755\" srcset=\"https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/01\/marketingdecontenidos.png 250w, https:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2014\/01\/marketingdecontenidos-150x99.png 150w\" sizes=\"auto, (max-width: 250px) 100vw, 250px\" \/><\/figure><\/div>\n\n\n\n<p>\u00ab<a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">Marketing de contenidos. Estrategias para atraer clientes a tu empresa<\/a>\u00bb explica paso a paso:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>C\u00f3mo identificar <strong>contenidos de calidad<\/strong> y c\u00f3mo utilizarlos en beneficio de la empresa<\/li><li>C\u00f3mo <strong>crear <\/strong><a href=\"https:\/\/amzn.to\/2uuliin\"><strong>una estrategia<\/strong> de contenidos<\/a>, implementarla y medirla<\/li><li>C\u00f3mo <strong>redactar textos online<\/strong>, desde tuits a ebooks pasando por guiones de v\u00eddeo o posts<\/li><li>C\u00f3mo <strong>editar<\/strong> para mejorar los textos propios y de otros (en el caso de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/29\/contenidos-beneficios-de-contratar-a-un-redactor-freelance\/\">externalizar<\/a>)<\/li><li>C\u00f3mo usar los contenidos propios m\u00e1s de una vez y los ajenos &nbsp;m\u00e1s de lo acostumbrado para llenar un <a href=\"https:\/\/www.marketingdecontenidos.es\/plantillas\/calendario-editorial\/\">calendario editorial<\/a><\/li><li>C\u00f3mo documentarse sin caer en la infoxicaci\u00f3n<\/li><\/ul>\n\n\n\n<p>Est\u00e1 pensado y tambi\u00e9n dedicado a cualquiera que quiera <strong>usar los contenidos de una forma profesional<\/strong>, incluyendo los que saben bastante, un poco o nada de marketing, redacci\u00f3n y contenidos. Es un <strong>libro pr\u00e1ctico<\/strong>, con muchas preguntas que tendr\u00e1 que responder el lector y <strong>con muchas referencias<\/strong> para seguir profundizando.<\/p>\n\n\n\n<p>\u00ab<a href=\"http:\/\/www.evasanagustin.com\/marketingdecontenidos\/\">Marketing de contenidos. Estrategias para atraer clientes a tu empresa<\/a>\u00bb es el noveno libro que publico si contamos los escritos en coautor\u00eda o el cuarto que firmo sola. De <a href=\"http:\/\/www.evasanagustin.com\/escritora\">entre todos<\/a>, me recuerda especialmente al primero: los dos me costaron tanto de escribir como de ver publicados. Es curioso que a\u00fan as\u00ed, ya tenga escritas algunas p\u00e1ginas del pr\u00f3ximo libro.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Actualizaci\u00f3n febrero 2020: la primera edici\u00f3n del libro ha sido descatalogada, la nueva solo est\u00e1 disponible en Amazon. Lee los detalles en mi post de lanzamiento. Ya est\u00e1 aqu\u00ed, \u00a1por fin! \u00abMarketing de contenidos. Estrategias para atraer clientes a tu empresa\u00bb llega a librer\u00edas ma\u00f1ana, d\u00eda de Sant Jordi, pero desde hace un par de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[438,7,465,413,462,412],"tags":[12,118],"class_list":["post-5133","post","type-post","status-publish","format-standard","hentry","category-content-curation","category-dm","category-estrategia-de-contenidos","category-marketing-de-contenidos","category-mercado-de-contenidos","category-redaccion-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5133"}],"version-history":[{"count":14,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5133\/revisions"}],"predecessor-version":[{"id":14079,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5133\/revisions\/14079"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}