{"id":5110,"date":"2013-04-15T10:28:52","date_gmt":"2013-04-15T08:28:52","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5110"},"modified":"2019-03-01T20:28:30","modified_gmt":"2019-03-01T19:28:30","slug":"contenidos-preciohora-por-redaccion-creativa-o-preciopieza","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/04\/15\/contenidos-preciohora-por-redaccion-creativa-o-preciopieza\/","title":{"rendered":"[Contenidos] Precio\/hora por redacci\u00f3n creativa o precio\/pieza"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>La creatividad no se puede medir en precio\/hora. \u00bfCuesta igual <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/05\/21\/contenidos-que-hacer-cuando-no-hay-inspiracion\/\">un momento de inspiraci\u00f3n<\/a> que uno en el que no se consigue ni una palabra? Evidentemente no y por eso es m\u00e1s f\u00e1cil no depender del tiempo. Escribir un texto creativo no se puede cobrar por un precio\/hora. De hecho el mismo nombre de \u00abpieza creativa\u00bb lleva a pensar en un precio\/pieza. El trabajo de gesti\u00f3n o incluso el rutinario de publicaci\u00f3n, en cambio, s\u00ed que es f\u00e1cilmente medible en horas y s\u00ed se puede facturar as\u00ed.<\/p>\n<p>Para los que necesiten un n\u00famero, <strong>calcular un precio hora es f\u00e1cil si divides lo que te pagan por el tiempo que has dedicado<\/strong>. Pero despu\u00e9s de hacer unas cuantas veces este ejercicio es posible que te des cuenta que tu precio hora no es siempre el mismo, al contrario, es muy variable principalmente porque los clientes siguen pensando en que el contenido se paga a peso y no por creatividad.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 74 (9 de enero de 2012)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. La creatividad no se puede medir en precio\/hora. \u00bfCuesta igual un momento de inspiraci\u00f3n que uno en el que no se consigue ni una palabra? Evidentemente no y [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462,412],"tags":[534,508],"class_list":["post-5110","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","category-redaccion-de-contenidos","tag-copywriting","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5110","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5110"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5110\/revisions"}],"predecessor-version":[{"id":5111,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5110\/revisions\/5111"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5110"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5110"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5110"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}