{"id":5083,"date":"2013-04-02T08:58:43","date_gmt":"2013-04-02T06:58:43","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5083"},"modified":"2015-03-02T12:03:34","modified_gmt":"2015-03-02T11:03:34","slug":"contenidos-15-pepitas-de-oro-sobre-marketing-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/04\/02\/contenidos-15-pepitas-de-oro-sobre-marketing-de-contenidos\/","title":{"rendered":"[Contenidos] \u00ab15 pepitas de oro sobre marketing de contenidos\u00bb"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>Con permiso de sus autores, he traducido el pdf de Vocus \u00ab15 Content Nuggets\u00bb al castellano as\u00ed que, aunque tard\u00edo, aqu\u00ed te enlazo a mi regalo de Reyes: <a href=\"http:\/\/www.box.com\/s\/i0kqcbmmhq3jf28c80b3\" target=\"_blank\">\u00ab15 pepitas de oro sobre contenidos\u00bb<\/a>. Y realmente son \u00abpepitas\u00bb porque son unos peque\u00f1os p\u00e1rrafos que condensan la experiencia de cuatro profesionales del marketing de contenidos. Los temas que se tratan son:<\/p>\n<ol>\n<li>El contenido debe ayudar a la gente<\/li>\n<li>Haz tu contenido sobre lo que quieran los clientes<\/li>\n<li>Escribe para tus lectores para ganar su confianza<\/li>\n<li>Las im\u00e1genes pueden ser mejores que las palabras<\/li>\n<li>Da a todo tu equipo la libertad de crear contenido<\/li>\n<li>S\u00e9 creativo: puedes crear contenido genial sobre cualquier cosa<\/li>\n<li>No te averg\u00fcences de ser personal, da confianza<\/li>\n<li>Aprende a encontrar historias que contar<\/li>\n<li>Aprende a explicar historias cachito a cachito<\/li>\n<li>Utiliza tu blog como centro de todo<\/li>\n<li>Cuando elijas tus canales, c\u00e9ntrate en el \u00abpor qu\u00e9\u00bb para determinar el \u00abd\u00f3nde\u00bb<\/li>\n<li>Deja para ti mismo la primera publicaci\u00f3n<\/li>\n<li>No hagas contenido demasiado comercial<\/li>\n<li>No vayas directo a matar (o al formulario de contacto)<\/li>\n<li>Mant\u00e9n tu compromiso, \u00a1vale la pena!<\/li>\n<\/ol>\n<p>Espero que al leer <a href=\"http:\/\/www.box.com\/s\/i0kqcbmmhq3jf28c80b3\" target=\"_blank\">este documento<\/a> de un par de p\u00e1ginas encuentres sus consejos tan interesantes como yo al traducirlos.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 74 (9 de enero de 2012)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Con permiso de sus autores, he traducido el pdf de Vocus \u00ab15 Content Nuggets\u00bb al castellano as\u00ed que, aunque tard\u00edo, aqu\u00ed te enlazo a mi regalo de Reyes: [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[7,413],"tags":[12,118],"class_list":["post-5083","post","type-post","status-publish","format-standard","hentry","category-dm","category-marketing-de-contenidos","tag-dmassm","tag-novedad-editorial"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5083","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5083"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5083\/revisions"}],"predecessor-version":[{"id":5085,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5083\/revisions\/5085"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5083"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5083"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5083"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}