{"id":5063,"date":"2013-03-25T10:18:05","date_gmt":"2013-03-25T09:18:05","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=5063"},"modified":"2015-03-02T12:42:24","modified_gmt":"2015-03-02T11:42:24","slug":"contenidos-comparando-contenidos-con-publicidad","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/03\/25\/contenidos-comparando-contenidos-con-publicidad\/","title":{"rendered":"[Contenidos] Comparando contenidos con publicidad"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>La <a href=\"http:\/\/blog.kissmetrics.com\/guide-to-content-marketing\/\" target=\"_blank\">gu\u00eda para principiantes de Kissmetrics<\/a> hace un completo repaso al concepto de marketing de contenidos compar\u00e1ndolo principalmente con la publicidad tradicional. La principal diferencia es que <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/que-es-el-marketing-de-contenidos\/\">el marketing de contenidos<\/a> s\u00ed ofrece valor al usuario y por eso \u00e9ste puede consumirlo sin obligarle a hacerlo mediante constantes interrupciones. Pero hay otras que son a la vez beneficios del buen uso de los contenidos:<\/p>\n<ul>\n<li><b>Educa al usuario<\/b>: favorece la comprensi\u00f3n del futuro comprador acerca del trabajo que hay detr\u00e1s de la empresa<\/li>\n<li><b>Crea sentimiento de reciprocidad<\/b>: despu\u00e9s de recibir algo de valor gratuitamente, la imagen de la empresa mejora<\/li>\n<li><b>Bajo coste<\/b>: en cuanto a <a href=\"http:\/\/evasanagustin.tumblr.com\/post\/14829990359\/crear-contenido-de-calidad-es-caro-distribuirlo\" target=\"_blank\">la distribuci\u00f3n<\/a>, la creaci\u00f3n sigue teniendo <a title=\"[Contenidos] Publicar gratis s\u00ed, pero profesionalmente no tanto\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2013\/01\/11\/contenidos-publicar-gratis-si-pero-profesionalmente-no-tanto\/\">algo de coste<\/a><\/li>\n<li><b>Es compartible, indexable y posicionable en buscadores para atraer tr\u00e1fico<\/b><\/li>\n<\/ul>\n<p>Una vez convencidos de <a href=\"http:\/\/www.marketingdecontenidos.es\/faqs\/por-que-tu-estrategia-necesita-contenidos\/\">por qu\u00e9 practicar el marketing de contenidos<\/a>, Kissmetrics da tres buenos consejos para sacar el m\u00e1ximo rendimiento:<\/p>\n<ul>\n<li>Aseg\u00farate de crear el contenido que quieren <a title=\"[Contenidos] Diferentes perfiles, diferentes contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/11\/26\/contenidos-diferentes-perfiles-diferentes-contenidos\/\">tus lectores<\/a><\/li>\n<li>Promociona tus propios productos en muy contadas ocasiones<\/li>\n<li>Intenta que sean contenidos imprescindibles que sirvan a largo plazo<\/li>\n<\/ul>\n<p>Despu\u00e9s de leer el art\u00edculo, otro buen consejo tambi\u00e9n es conf\u00eda en los que ya lo han hecho antes.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 72 (27 de diciembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. La gu\u00eda para principiantes de Kissmetrics hace un completo repaso al concepto de marketing de contenidos compar\u00e1ndolo principalmente con la publicidad tradicional. La principal diferencia es que el [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[347],"class_list":["post-5063","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-seo"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5063","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=5063"}],"version-history":[{"count":1,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5063\/revisions"}],"predecessor-version":[{"id":5064,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/5063\/revisions\/5064"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=5063"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=5063"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=5063"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}