{"id":4985,"date":"2013-02-25T11:18:23","date_gmt":"2013-02-25T10:18:23","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4985"},"modified":"2020-04-26T09:41:09","modified_gmt":"2020-04-26T07:41:09","slug":"contenidos-acerca-de-la-pagina-sobre-nosotros","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/02\/25\/contenidos-acerca-de-la-pagina-sobre-nosotros\/","title":{"rendered":"[Contenidos] Acerca de la p\u00e1gina \u00abSobre nosotros\u00bb"},"content":{"rendered":"<p>Todas las p\u00e1ginas de nuestra web son importantes, incluso la de \u00abQui\u00e9nes somos\u00bb aunque esa autodefinici\u00f3n de nosotros mismos que publicamos ah\u00ed tenga que verse traducida en los contenidos de todas las dem\u00e1s.<\/p>\n<p><a href=\"http:\/\/www.concisecontent.co.uk\/2011\/04\/19\/why-you-need-an-about-page\/\" target=\"_blank\" rel=\"noopener noreferrer\">Helen Baker<\/a> da 4 motivos por los que es imprescindible tener una p\u00e1gina \u00abSobre nosotros\u00bb:<\/p>\n<ul>\n<li>Proporciona los datos imprescindibles para conocer la empresa<\/li>\n<li>Da contexto a la informaci\u00f3n de otras p\u00e1ginas<\/li>\n<li>Diferencia a tu empresa del resto<\/li>\n<li>Da algunas razones a los visitantes para hacer lo que sea que quieres que hagan<\/li>\n<\/ul>\n<p>Y <a href=\"http:\/\/elcopycanalla.com\/2011\/11\/24\/7-claves-para-mejorar-la-pagina-about-de-tu-web-o-blog\/\" target=\"_blank\" rel=\"noopener noreferrer\">Laureano L\u00f3pez<\/a> algunos consejos para escribirla:<\/p>\n<ul>\n<li>Que sea simple, nada de discursos corporativos aburridos<\/li>\n<li>Que solo describa a tu empresa, nada de \u00abempresa l\u00edder\u00bb<\/li>\n<li>Que muestre la localizaci\u00f3n de tus oficinas<\/li>\n<li>Que cuente tu historia<\/li>\n<li>Que ense\u00f1e qui\u00e9n trabaja ah\u00ed con sus aficiones y formas de contacto<\/li>\n<\/ul>\n<p>A\u00f1adir\u00eda incluir formas de contacto, tanto f\u00edsicas como email y redes sociales para completarla, aunque este tipo de informaci\u00f3n suele estar en cada una de las p\u00e1ginas de la web.<\/p>\n<blockquote><p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 71 (19 de diciembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/eepurl.com\/gT0qcL\">Suscr\u00edbete<\/a>!<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Todas las p\u00e1ginas de nuestra web son importantes, incluso la de \u00abQui\u00e9nes somos\u00bb aunque esa autodefinici\u00f3n de nosotros mismos que publicamos ah\u00ed tenga que verse traducida en los contenidos de todas las dem\u00e1s. Helen Baker da 4 motivos por los que es imprescindible tener una p\u00e1gina \u00abSobre nosotros\u00bb: Proporciona los datos imprescindibles para conocer la [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[512],"class_list":["post-4985","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4985"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4985\/revisions"}],"predecessor-version":[{"id":16279,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4985\/revisions\/16279"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4985"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4985"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}