{"id":4965,"date":"2013-02-18T13:38:24","date_gmt":"2013-02-18T12:38:24","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4965"},"modified":"2015-03-02T12:57:00","modified_gmt":"2015-03-02T11:57:00","slug":"contenidos-9-consejos-para-escribir-textos-online","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/02\/18\/contenidos-9-consejos-para-escribir-textos-online\/","title":{"rendered":"[Contenidos] 9 consejos para escribir textos online"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>Hemos hablado varias veces de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/07\/contenidos-25-consideraciones-antes-de-publicar\/\" target=\"_blank\">c\u00f3mo escribir los contenidos una p\u00e1gina web<\/a> y hoy os traigo un resumen de los 9 consejos que hace un tiempo escribi\u00f3 <a href=\"http:\/\/icontactwebdesign.com\/web-design\/the-small-business-quick-guide-nine-tips-for-successful-web-copy.html\" target=\"_blank\">Fran Jeanes<\/a> para refrescar la memoria y ponerlo ordenado:<\/p>\n<ul>\n<li><strong>\u00abKeep it simple (stupid)\u00bb<\/strong>: una regla (KISS) que junto al \u00abless is more\u00bb vienen a sumarse al chuncking que vimos en la newsletter anterior.<\/li>\n<li><strong>Escanear la pantalla<\/strong>: formatearlo con vi\u00f1etas y titulares para que sea f\u00e1cil de leer en un vistazo y de <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/05\/30\/contenidos-formas-de-destacar-frases-o-palabras\/\" target=\"_blank\">destacar lo importante<\/a>.<\/li>\n<li><strong>Editar<\/strong>: releerlo varias veces para hacerlo m\u00e1s entendible, sin complicaciones.<\/li>\n<li><strong>Guiar a los usuarios<\/strong>: mostrar el camino que deben seguir para recorrer la web con los <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/03\/21\/contenidos-escribir-enlazando-tambien-internamente\/\" target=\"_blank\">enlaces internos<\/a> correctos.<\/li>\n<li><strong>Decir a los usuarios lo que tienen que hacer<\/strong>: hacer evidente cu\u00e1l es el siguiente paso, algo propio de las <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/04\/26\/contenidos-primer-acercamiento-a-las-call-to-action\/\" target=\"_blank\">llamadas a la acci\u00f3n<\/a>.<\/li>\n<li><strong>Eliminar obst\u00e1culos<\/strong>: dejar el contenido imprescindible y poner lo accesorio en p\u00e1ginas secundarias o para descargar.<\/li>\n<li><strong>Escribir para humanos<\/strong>: optimizar para buscadores es necesario pero sin olvidar que los lectores principales son personas con necesidades concretas que hay que resolver.<\/li>\n<li><strong>Poner primero lo importante<\/strong>: escribir el primer p\u00e1rrafo como si fuese el \u00fanico porque solo hay una oportunidad de llamar la atenci\u00f3n del lector.<\/li>\n<li><strong>Decir solo lo necesario<\/strong>.<\/li>\n<\/ul>\n<\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 69 (5 de diciembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Hemos hablado varias veces de c\u00f3mo escribir los contenidos una p\u00e1gina web y hoy os traigo un resumen de los 9 consejos que hace un tiempo escribi\u00f3 Fran [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[512],"class_list":["post-4965","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-redaccion-de-articulos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4965","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4965"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4965\/revisions"}],"predecessor-version":[{"id":6772,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4965\/revisions\/6772"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4965"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4965"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4965"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}