{"id":4955,"date":"2013-02-11T08:58:39","date_gmt":"2013-02-11T07:58:39","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4955"},"modified":"2015-03-02T12:04:38","modified_gmt":"2015-03-02T11:04:38","slug":"contenidos-cuando-cobrar-y-cuando-dar-contenido-gratis","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/02\/11\/contenidos-cuando-cobrar-y-cuando-dar-contenido-gratis\/","title":{"rendered":"[Contenidos] Cu\u00e1ndo cobrar y cu\u00e1ndo dar contenido gratis"},"content":{"rendered":"

Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n

Hablando en clase sobre marketing de contenidos<\/a>, una alumna me pregunt\u00f3 cu\u00e1nto ten\u00edamos que dar gratuitamente y cu\u00e1ndo empezar a cobrar por los contenidos. Un debate muy propio de medios tradicionales que manejan informaci\u00f3n a peso pero dif\u00edcil de aplicar en empresas m\u00e1s peque\u00f1as, las asistentes a la charla: no tienen cientos de reporteros creando noticias ni su negocio depende de los ingresos por esos contenidos.<\/p>\n

As\u00ed que mi respuesta fue diplom\u00e1tica: da siempre que puedas algo gratis que sea percibido como de valor para tu p\u00fablico<\/a> y cobra cuando el esfuerzo de generar ese contenido te quite tiempo de tu negocio principal y tengas que compensarlo de alguna manera.<\/p><\/blockquote>\n

Originalmente publicado en la newsletter Marketing de contenidos<\/a>, n\u00famero 68 (28 de noviembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"

Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Hablando en clase sobre marketing de contenidos, una alumna me pregunt\u00f3 cu\u00e1nto ten\u00edamos que dar gratuitamente y cu\u00e1ndo empezar a cobrar por los contenidos. Un debate muy propio […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[462],"tags":[508],"class_list":["post-4955","post","type-post","status-publish","format-standard","hentry","category-mercado-de-contenidos","tag-profesion-de-redactor"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4955","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4955"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4955\/revisions"}],"predecessor-version":[{"id":5684,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4955\/revisions\/5684"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4955"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4955"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4955"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}