{"id":4943,"date":"2013-02-04T08:58:54","date_gmt":"2013-02-04T07:58:54","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4943"},"modified":"2015-03-02T12:42:47","modified_gmt":"2015-03-02T11:42:47","slug":"contenidos-que-es-buen-contenido-y-como-promocionarlo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/02\/04\/contenidos-que-es-buen-contenido-y-como-promocionarlo\/","title":{"rendered":"[Contenidos] Qu\u00e9 es buen contenido y c\u00f3mo promocionarlo"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>Hace unos d\u00edas, <a href=\"http:\/\/twitter.com\/magalic\" target=\"_blank\">Magali<\/a> me pas\u00f3 un interesante art\u00edculo de SEOmoz con el llamativo titular de \u00ab<a href=\"http:\/\/www.seomoz.org\/blog\/why-does-great-content-fail\" target=\"_blank\">\u00bfPor qu\u00e9 falla el buen contenido?<\/a>\u00ab. Lo primero que hacen es tratar de definir en cuatro frases <strong>qu\u00e9 es buen contenido<\/strong>, sin fiarse de lo que opinan los fans:<\/p>\n<ul>\n<li><b>Tiene credibilidad<\/b>: mejor escribir sobre algo de lo que tenemos experiencia.<\/li>\n<li><b>Requiere un esfuerzo<\/b>: escribir lleva tiempo (que me lo digan a m\u00ed que es casi medianoche).<\/li>\n<li><b>Es \u00fatil<\/b>: seremos recordados si los usuarios se llevan algo despu\u00e9s de leernos.<\/li>\n<li><b>Se hace compartir<\/b>: ser\u00e1 digno de ser compartido y quien lo reciba ver\u00e1 su valor.<\/li>\n<\/ul>\n<p>La segunda parte del art\u00edculo dice otra gran verdad: no basta con publicar contenidos buenos, hay que darlos a conocer. Sus recomendaciones son cuatro:<\/p>\n<ul>\n<li><b>Darlo a conocer a nuestros contactos<\/b>: nosotros somos los primeros orgullosos de lo que hemos publicado.<\/li>\n<li><b>Vigilar la hora y el d\u00eda<\/b>: planear el momento de lanzamiento, escalonando o repitiendo de vez en cuando.<\/li>\n<li><b>Promocionarlo siempre<\/b>: el trabajo no termina cuando se le da al bot\u00f3n de publicar, lleva m\u00e1s tiempo.<\/li>\n<li><b>Sacarlo fuera de tu entorno<\/b>: la parte m\u00e1s dif\u00edcil pero la que m\u00e1s beneficios da.<\/li>\n<\/ul>\n<p>Adem\u00e1s de estos buenos consejos, el art\u00edculo acaba con uno a\u00fan m\u00e1s importante: <b>el \u00e9xito no es instant\u00e1neo<\/b>. Puede llevar d\u00edas que un contenido sea finalmente aceptado como &#8216;buen contenido&#8217;.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 68 (28 de noviembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Hace unos d\u00edas, Magali me pas\u00f3 un interesante art\u00edculo de SEOmoz con el llamativo titular de \u00ab\u00bfPor qu\u00e9 falla el buen contenido?\u00ab. Lo primero que hacen es tratar [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413],"tags":[509,497],"class_list":["post-4943","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","tag-calidad-del-contenido","tag-promocion-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4943"}],"version-history":[{"count":3,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4943\/revisions"}],"predecessor-version":[{"id":6727,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4943\/revisions\/6727"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}