{"id":4888,"date":"2013-01-14T09:28:38","date_gmt":"2013-01-14T08:28:38","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4888"},"modified":"2015-04-20T09:59:34","modified_gmt":"2015-04-20T07:59:34","slug":"contenidos-lo-que-las-empresas-han-de-saber-sobre-las-estrategias-de-contenidos","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2013\/01\/14\/contenidos-lo-que-las-empresas-han-de-saber-sobre-las-estrategias-de-contenidos\/","title":{"rendered":"[Contenidos] Lo que las empresas han de saber sobre las estrategias de contenidos"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>En la presentaci\u00f3n de <a href=\"http:\/\/www.slideshare.net\/mrsruble\/10-things-every-business-person-should-know-about-content-strategy\" target=\"_blank\">Melissa Rach<\/a> sobre qu\u00e9 han de tener en cuenta las empresas sobre content strategy, se sugieren los siguientes puntos:<\/p>\n<ul>\n<li>El contenido es un activo importante de la empresa: <a title=\"[Contenidos] Beneficios de contratar a un redactor freelance\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/29\/contenidos-beneficios-de-contratar-a-un-redactor-freelance\/\">ahorra y genera dinero<\/a><\/li>\n<li>El contenido necesita supervisi\u00f3n dedicada: localiza a <a title=\"[Contenidos] \u00bfSirves para dedicarte a los contenidos?\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/03\/19\/contenidos-sirves-para-dedicarte-a-los-contenidos\/\">un responsable<\/a> que crea en ello<\/li>\n<li>Nunca es demasiado temprano para pensar en contenido: piensa en \u00e9l durante, no despu\u00e9s de crear la web<\/li>\n<li>El contenido tiene contextos dentro y fuera de la empresa: analiza las expectativas internas y externas<\/li>\n<li>El contenido tiene un ecosistema: <a href=\"http:\/\/www.scoop.it\/t\/marketing-de-contenidos\/?tag=auditoria\">documenta<\/a> las relaciones entre las diferentes piezas<\/li>\n<li>El contenido requiere un <strong>esfuerzo<\/strong>: planifica el tiempo y los gastos asociados<\/li>\n<li>M\u00e1s contenido no es igual a mejores resultados: mide los <a title=\"[Contenidos] 10 motivos por los que el marketing de contenidos es necesario, \u00fatil y beneficioso\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/01\/13\/contenidos-10-motivos-por-los-que-el-marketing-de-contenidos-es-necesario\/\">objetivos <\/a>cualitativamente, no cuantitativamente<\/li>\n<li>El contenido depende de un equipo: asigna responsables dentro de los departamentos implicados<\/li>\n<li>El contenido necesita cuidado constante: utiliza un <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2010\/09\/19\/contenidos-calendario-editorial\/\" target=\"_blank\">calendario editorial<\/a><\/li>\n<li>El contenido <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2009\/11\/09\/www-mantenimiento-personal-de-webs\/\" target=\"_blank\">ha de actualizarse<\/a><\/li>\n<\/ul>\n<p>Por su parte, Rahel Anne Bailie a\u00f1ade un par de aspectos m\u00e1s:<\/p>\n<ul>\n<li>El ciclo de vida del contenido debe tener en cuenta <a title=\"[Contenidos] Diferentes perfiles, diferentes contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/11\/26\/contenidos-diferentes-perfiles-diferentes-contenidos\/\">el ciclo de vida de los usuarios<\/a><\/li>\n<li>No dejes que el departamento t\u00e9cnico se encargue de la parte t\u00e9cnica de los contenidos<\/li>\n<li>La base de <a title=\"[Contenidos] \u00cdndice de una estrategia de marketing de contenidos\" href=\"http:\/\/www.evasanagustin.com\/workaholic\/2012\/07\/06\/contenidos-indice-de-una-estrategia-de-marketing-de-contenidos\/\">una buena estrategia de contenidos<\/a> siguen siendo los buenos contenidos<\/li>\n<\/ul>\n<p>Ahora que ya lo sabes, \u00absolo\u00bb tienes que aplicarlo a tu empresa.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 66 (14 de noviembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. En la presentaci\u00f3n de Melissa Rach sobre qu\u00e9 han de tener en cuenta las empresas sobre content strategy, se sugieren los siguientes puntos: El contenido es un activo [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[465,413,412],"tags":[518],"class_list":["post-4888","post","type-post","status-publish","format-standard","hentry","category-estrategia-de-contenidos","category-marketing-de-contenidos","category-redaccion-de-contenidos","tag-objetivos-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4888","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4888"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4888\/revisions"}],"predecessor-version":[{"id":6868,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4888\/revisions\/6868"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4888"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4888"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4888"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}