{"id":4847,"date":"2012-12-31T09:48:18","date_gmt":"2012-12-31T08:48:18","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4847"},"modified":"2015-03-01T12:07:13","modified_gmt":"2015-03-01T11:07:13","slug":"contenidos-capitulos-episodios-y-contexto","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/31\/contenidos-capitulos-episodios-y-contexto\/","title":{"rendered":"[Contenidos] Cap\u00edtulos, episodios y contexto"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>En l\u00ednea a lo que comentaba hace un tiempo en esta newsletter de que <a href=\"http:\/\/www.evasanagustin.com\/workaholic\/2011\/10\/24\/contenidos-cualquier-pagina-es-una-landing-page\/\" target=\"_blank\">cada p\u00e1gina de nuestra web es una landing page<\/a> gracias tanto a buscadores como a recomendaciones de otras personas, <a href=\"http:\/\/www.chrisbrogan.com\/chapters\/\" target=\"_blank\">Chris Brogan<\/a> plantea una comparaci\u00f3n interesante: \u00bfescribimos cap\u00edtulos o episodios?<\/p>\n<p>La diferencia entre ambos es que el primero hace referencia a <strong>una historia troceada<\/strong> (en televisi\u00f3n empiezan con un \u00abAnteriormente en&#8230;\u00bb) mientras que el segundo tiene <strong>un principio y un final<\/strong> en cada pieza (propio de series sin continuidad basadas en personajes).<\/p>\n<p>Dejando de lado el mundo televisivo o incluso el de la literatura, en la redacci\u00f3n corporativa tambi\u00e9n tenemos que decidir c\u00f3mo vamos a relacionar los textos de cada secci\u00f3n de un sitio web. El men\u00fa suele ser la opci\u00f3n m\u00e1s utilizada para situar al usuario en el contexto adecuado pero usando la misma met\u00e1fora podemos elegir entre:<\/p>\n<ul>\n<li>Un primer p\u00e1rrafo de resumen o algunas frases intercaladas que sirvan de referencia al lector, si nuestro estilo es m\u00e1s de cap\u00edtulos.<\/li>\n<li>Ir al grano y tratar cada p\u00e1gina como un espacio sin relaci\u00f3n con el resto, si preferimos episodios.<\/li>\n<\/ul>\n<p>Las dos opciones se pueden combinar seg\u00fan la importancia de cada p\u00e1gina en nuestro \u00e1rbol de contenidos y tambi\u00e9n se pueden aplicar al hablar de blogs corporativos. Evidentemente, el post equivaldr\u00eda a un episodio pero, adem\u00e1s de poder hacer series de posts relacionados, si ponemos un poco de perspectiva y veremos al blogger como un creador de historias sino corporativas, personales.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 65 (7 de noviembre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"https:\/\/www.facebook.com\/evasanagustin\/app_100265896690345\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. En l\u00ednea a lo que comentaba hace un tiempo en esta newsletter de que cada p\u00e1gina de nuestra web es una landing page gracias tanto a buscadores como [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[412],"tags":[484,500],"class_list":["post-4847","post","type-post","status-publish","format-standard","hentry","category-redaccion-de-contenidos","tag-arbol-de-contenidos","tag-landing-pages"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4847","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4847"}],"version-history":[{"count":2,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4847\/revisions"}],"predecessor-version":[{"id":4849,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4847\/revisions\/4849"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4847"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4847"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4847"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}