{"id":4776,"date":"2012-12-03T16:48:26","date_gmt":"2012-12-03T15:48:26","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=4776"},"modified":"2015-03-02T12:12:09","modified_gmt":"2015-03-02T11:12:09","slug":"contenidos-marketing-de-contenidos-vs-el-contenido-es-el-rey","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2012\/12\/03\/contenidos-marketing-de-contenidos-vs-el-contenido-es-el-rey\/","title":{"rendered":"[Contenidos] \u00abMarketing de contenidos\u00bb VS \u00abel contenido es el rey\u00bb"},"content":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre <a href=\"..\/..\/marketingdecontenidos\">marketing de contenidos<\/a> que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo.<\/p>\n<blockquote><p>Mi primera slide en la presentaci\u00f3n del jueves y, en general, una que utilizo <a href=\"http:\/\/www.facebook.com\/evasanagustin\/events\" target=\"_blank\">cuando hablo de contenidos<\/a> incluye la frase \u00abel contenido es el rey\u00bb. Comentando con <a href=\"http:\/\/twitter.com\/#%21\/DanielCerdan\" target=\"_blank\">Daniel Cerdan<\/a> lo sobada que est\u00e1 ya la expresi\u00f3n, se me ocurre utilizarla de ejemplo para investigar un poco en Google tal y como, por cierto, recomend\u00f3 <a href=\"http:\/\/twitter.com\/magalibc\/\">Magali<\/a> en su presentaci\u00f3n.<\/p>\n<p>Lo primero es saber cu\u00e1ntos resultados hay en Google. Buscando la expresi\u00f3n entre comillas para ajustarse m\u00e1s, el resultado es <a href=\"http:\/\/www.google.es\/#sclient=psy-ab&amp;hl=es&amp;source=hp&amp;q=%22el+contenido+es+el+rey%22&amp;pbx=1&amp;oq=%22el+contenido+es+el+rey%22&amp;aq=f&amp;aqi=g-v1&amp;aql=1&amp;gs_sm=e&amp;gs_upl=2880l3251l2l3454l2l2l0l0l0l0l141l141l0.1l1l0&amp;bav=on.2,or.r_gc.r_pw.,cf.osb&amp;fp=2c2e2a1c0adb9de9&amp;biw=1440&amp;bih=745\" target=\"_blank\">m\u00e1s de 350.000<\/a>. Alternativamente busco \u00abmarketing de contenidos\u00bb y me devuelve <a href=\"http:\/\/www.google.es\/#sclient=psy-ab&amp;hl=es&amp;source=hp&amp;q=%22marketing+de+contenidos%22&amp;pbx=1&amp;oq=%22marketing+de+contenidos%22&amp;aq=f&amp;aqi=&amp;aql=1&amp;gs_sm=e&amp;gs_upl=62383l64829l3l65030l23l15l0l0l0l11l243l2442l0.11.3l14l0&amp;bav=on.2,or.r_gc.r_pw.,cf.osb&amp;fp=2c2e2a1c0adb9de9&amp;biw=1440&amp;bih=745\" target=\"_blank\">570.000<\/a>.<\/p>\n<p>Pero no basta con que la gente hable y genere contenidos sobre esa expresi\u00f3n, hay que saber si realmente la gente la est\u00e1 buscando. Las estad\u00edsticas de b\u00fasqueda de Google no tienen buenas noticias para el marketing de contenidos: no hay suficientes b\u00fasquedas para generar gr\u00e1fico pero podemos ver que \u00abcontent marketing\u00bb <a href=\"http:\/\/www.google.com\/insights\/search\/#q=%22content%20marketing%22%2C%22marketing%20de%20contenidos%22&amp;cmpt=q\" target=\"_blank\">va subiendo de inter\u00e9s<\/a>.<\/p><\/blockquote>\n<p>Originalmente publicado en la <strong>newsletter <a href=\"http:\/\/www.marketingdecontenidos.es\">Marketing de contenidos<\/a>, n\u00famero 64 (31 de octubre de 2011)<\/strong>. \u00bfQuieres leer m\u00e1s? \u00a1<a href=\"http:\/\/www.facebook.com\/evasanagustin?sk=app_4949752878\">Suscr\u00edbete<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Cada lunes republico aqu\u00ed un art\u00edculo antiguo de mi newsletter semanal sobre marketing de contenidos que tambi\u00e9n env\u00edo los lunes a los suscriptores pero con contenido exclusivo. Mi primera slide en la presentaci\u00f3n del jueves y, en general, una que utilizo cuando hablo de contenidos incluye la frase \u00abel contenido es el rey\u00bb. Comentando con [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[413,462],"tags":[],"class_list":["post-4776","post","type-post","status-publish","format-standard","hentry","category-marketing-de-contenidos","category-mercado-de-contenidos"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4776","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=4776"}],"version-history":[{"count":4,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4776\/revisions"}],"predecessor-version":[{"id":6731,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/4776\/revisions\/6731"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=4776"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=4776"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=4776"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}