{"id":473,"date":"2009-01-19T17:48:40","date_gmt":"2009-01-19T16:48:40","guid":{"rendered":"http:\/\/www.evasanagustin.com\/workaholic\/?p=473"},"modified":"2015-03-03T20:11:41","modified_gmt":"2015-03-03T19:11:41","slug":"ad-hornimans-vende-tiempo","status":"publish","type":"post","link":"https:\/\/www.evasanagustin.com\/workaholic\/2009\/01\/19\/ad-hornimans-vende-tiempo\/","title":{"rendered":"[AD] Hornimans vende tiempo"},"content":{"rendered":"<p>Este fin de semana vi por primera vez la nueva campa\u00f1a de Hornimans aunque,\u00a0buscando <a href=\"http:\/\/www.tiempobbdo.com\/prensa\/adjuntos\/737_4395_1_hornimans_campo_cast.mpeg\" target=\"_blank\">el spot<\/a>, he \u00a0descubierto\u00a0que <a href=\"http:\/\/www.tiempobbdo.com\/prensa\/ficha.php?idnp=737\" target=\"_blank\">est\u00e1 en marcha desde noviembre<\/a>. Parece que no he pasado mucho tiempo frente al televisor o, mejor\u00a0dicho, lo he dedicado a otras cosas. Y precisamente de eso va la campa\u00f1a, del tiempo.<\/p>\n<figure id=\"attachment_479\" aria-describedby=\"caption-attachment-479\" style=\"width: 375px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.tiempobbdo.com\/prensa\/adjuntos\/737_4395_1_hornimans_campo_cast.mpeg\" target=\"_blank\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-479   \" title=\"El campo del tiempo de Hornimans\" src=\"http:\/\/www.evasanagustin.com\/workaholic\/wp-content\/uploads\/2009\/01\/hornimans_190109.jpg\" alt=\"El campo del tiempo\" width=\"375\" height=\"200\" \/><\/a><figcaption id=\"caption-attachment-479\" class=\"wp-caption-text\">El campo del tiempo de Hornimans<\/figcaption><\/figure>\n<p>Tiempo BBDO, que para m\u00e1s repetici\u00f3n de la palabra clave &#8216;tiempo&#8217; es quien se ha encargado\u00a0de la campa\u00f1a, nos muestra \u00ab<strong>El campo del tiempo<\/strong>\u00ab.\u00a0Ah\u00ed Hornimans \u00abcultiva millones de segundos\u00bb y nos los ofrece en forma de\u00a0bolsita para que los gastemos como queramos. El slogan lo deja bien claro: \u00ab<strong>Una taza de tiempo para ti<\/strong>\u00ab.<\/p>\n<p>El concepto creativo es muy bien pero me sorprende que\u00a0se parezca tanto al libro \u00ab<strong>El vendedor de tiempo<\/strong>. Una s\u00e1tira sobre el sistema econ\u00f3mico\u00bb. Es pr\u00e1cticamente igual solo que Hornimans mete el tiempo en sus bolsitas del t\u00e9 y no en frascos como propon\u00eda la novela Fernando Tr\u00edas.<\/p>\n<p>Ya ven\u00eda siendo algo normal que los creativos se inspirasen en Internet, quiz\u00e1 por eso me choca que vuelvan\u00a0a la literatura.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Este fin de semana vi por primera vez la nueva campa\u00f1a de Hornimans aunque,\u00a0buscando el spot, he \u00a0descubierto\u00a0que est\u00e1 en marcha desde noviembre. Parece que no he pasado mucho tiempo frente al televisor o, mejor\u00a0dicho, lo he dedicado a otras cosas. Y precisamente de eso va la campa\u00f1a, del tiempo. Tiempo BBDO, que para m\u00e1s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[2],"tags":[235],"class_list":["post-473","post","type-post","status-publish","format-standard","hentry","category-publicidad","tag-marcas-de-bebidas-no-alcoholicas"],"_links":{"self":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/comments?post=473"}],"version-history":[{"count":10,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/473\/revisions"}],"predecessor-version":[{"id":6800,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/posts\/473\/revisions\/6800"}],"wp:attachment":[{"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/media?parent=473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/categories?post=473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.evasanagustin.com\/workaholic\/wp-json\/wp\/v2\/tags?post=473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}